Director of Growth Marketing

🕒 Maio 28

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $180.000 - $210.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Crescimento

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Rockbot

SiteLinkedInTodas as Vagas

51 - 200 funcionários

📱 Mídia

Media

Fundada em 2010, a Rockbot capacita empresas a maximizar sua experiência local através de mídia. Oferecendo música, TV e sinalização digital através de uma aclamada solução de plataforma única, a Rockbot permite que as maiores empresas do mundo e milhares de pequenas e médias empresas entreguem a melhor experiência local, de forma mais simples.

Descrição

• Lead and evolve Rockbot’s growth marketing function with a focus on qualified pipeline, customer acquisition, and measurable business impact. • Build scalable growth systems that drive pipeline, acquisition, and marketing contribution to revenue • Establish repeatable operating and measurement practices that support long-term growth • Balance near-term demand generation with durable growth investments • Own digital lead generation across paid search, paid social, display, retargeting, and emerging acquisition channels • Drive qualified pipeline and customer acquisition through scalable, measurable demand generation programs • Optimize performance across Google, Bing, LinkedIn, Reddit, and evolving AI-powered discovery channels • Continuously evaluate channel performance and allocate spend based on measurable return • Design differentiated growth motions aligned to customer segments and buying behavior. • Build distinct growth strategies for SMB, enterprise, and strategic account motions • Support both high-velocity conversion and longer, multi-touch sales cycles • Partner with Sales on account-based engagement and pipeline acceleration. • Help modernize how marketing work gets done. • Evaluate and implement AI-powered growth marketing tools • Build AI-enabled workflows that improve speed, efficiency, and campaign performance • Experiment with orchestration layers, automation, and emerging AI workflows • Establish repeatable operating practices that make adoption practical and measurable. • Ensure tooling and data support smarter decision-making and scalable execution • Identify opportunities to improve efficiency and effectiveness across the stack. • Build programs that improve progression, conversion, and engagement • Support future referral, advocacy, and expansion opportunities • Strengthen marketing’s contribution beyond acquisition alone. • Build testing and optimization practices that accelerate learning and improve outcomes • Adjust channel strategy and investment based on performance and market signals • Use experimentation and funnel insight to guide decision-making. • Own external partner strategy and execution across agencies, vendors, and emerging technology or service providers, ensuring accountability, performance, and measurable business impact. • Partner cross-functionally to improve digital conversion performance. • Support CRO, testing, and website performance initiatives. • Improve user journeys and conversion paths. • Increase testing velocity and digital effectiveness.

🎯 Requisitos

• 8+ years of experience in growth marketing, demand generation or performance marketing • Experience operating in both high-growth startup environments and more mature or scaled organizations • Proven ability to drive pipeline and customer acquisition in B2B SaaS, media, advertising technology, marketplace, or subscription-driven environments • Deep hands-on experience across: • Paid Search • Paid Social • ABM • Nurture • SEO / SEM • Conversion optimization • Performance marketing • Strong understanding of marketing attribution, funnel performance, and conversion tracking • Experience managing agencies and marketing vendors • Demonstrated fluency with modern AI marketing tools and AI-enabled workflows beyond basic copilot usage • Ability to evaluate, implement, and optimize AI-powered marketing solutions • Strong experimentation mindset and comfort operating through testing and iteration • Product-minded growth leader who views growth through the lens of customer experience, adoption, and retention, partnering cross-functionally to drive outcomes beyond traditional marketing channels. • Strong communication and executive presence • Ability to move fluidly between strategy and execution • Comfort operating independently and owning outcomes.

🏖️ Benefícios

• Health insurance • Equity • Paid time off • Flexible work arrangements