Director, Marketing Insights – Technology

🕒 Junho 4

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $140.000 - $196.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Rocket Software

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1990

🏢 Corporativo

☁️ SaaS

🔐 Segurança

Enterprise • SaaS • Security

A Rocket Software é uma empresa especializada em modernização de TI e soluções de nuvem híbrida. Ela oferece uma variedade de produtos e serviços voltados a otimizar a integração entre mainframe e cloud, reforçar a segurança e o compliance e elevar as competências e a eficiência de TI por meio de automação e inovação. A Rocket Software disponibiliza soluções para serviços de conteúdo, nuvem híbrida, IBM i, segurança e eficiência, além da modernização de aplicações corporativas, dados e infraestrutura. Seu foco é ajudar as organizações a conectar, de forma transparente, aplicações críticas de negócios e dados a soluções baseadas em IA, aumentando a produtividade e a qualidade da tomada de decisões, ao mesmo tempo em que mantém segurança e resiliência robustas.

Descrição

• Develop and implement the enterprise marketing analytics vision and roadmap to optimize investment performance across paid, owned, and earned media • Build scalable frameworks for campaign measurement, attribution, learning agendas, and continuous optimization • Partner with Finance and Brand to establish ROI models that link marketing outcomes directly to business impact — pipeline, revenue, retention • Own performance reporting infrastructure: dashboards, executive scorecards, and KPI frameworks across all marketing functions • Enhance digital infrastructure and integrations to unify data across the Martech stack — including Salesforce, Snowflake, 6sense, Adobe, and emerging AI platforms • Lead the AI & Insights pillar in partnership with the team, supporting intelligent workflow automation and agentic marketing capabilities • Oversee the Lead Flow & Systems pillar — driving end-to-end lead flow, sleep flow, renewal workflows, and system integrations in partnership with CS • Establish and maintain a lead scoring model that drives smarter pipeline prioritization and upload decisions • Champion an AI-native, test-and-learn mindset across the marketing organization — driving agility, accountability, and innovation • Support the development and scaling of agentic marketing workflows, including campaign optimization, intent scoring, and automated reporting • Identify and pilot emerging AI and automation capabilities that accelerate growth and reduce manual effort

🎯 Requisitos

• 10+ years of experience in marketing analytics, marketing operations, or revenue operations — ideally in a B2B enterprise software or SaaS environment • Demonstrated success building and scaling analytics and operations functions from the ground up • Prior experience working directly with C-suite stakeholders (CMO, CFO, CRO) and translating data into executive-level narratives • Experience managing or partnering closely with Martech teams across platforms including Salesforce, Snowflake, 6sense, and Adobe

🏖️ Benefícios

• Unlimited Vacation Time as well as paid holidays and sick time • Health and Wellness coverage options for Rocketeers and dependents • Life and disability coverage • Fidelity 401(k) and Roth Retirement Savings with matching contributions • Monthly student debt benefit program • Tuition Reimbursement and Certificate Reimbursement Program opportunities • Leadership and skills training opportunities