Lifecycle Marketing Lead

🕒 Agosto 21

🗽 New York – Remoto

🗽 New York – Remote

💵 $150.000 - $300.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

👻 Score fantasma 6%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Rylo

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🔧 Hardware

🥽 AR/VR

👥 B2C

Hardware • AR/VR • B2C

A Nagish é uma empresa de telecomunicações dedicada a tornar a comunicação mais acessível para todos. O nome “Nagish” significa “acessível” em hebraico, refletindo a missão da empresa de capacitar as pessoas a se comunicarem livremente e com privacidade, sem a necessidade de intermediários para ouvir suas conversas. A empresa oferece soluções inovadoras, como tecnologia de text-to-speech e speech-to-text em tempo real, permitindo que os usuários participem de conversas telefônicas com mais privacidade e autonomia sobre sua comunicação.

Descrição

• Own lifecycle marketing strategy across activation, engagement, retention, reactivation, and growth • Design and launch email, in-product, and other lifecycle campaigns that move customers through key moments in the journey • Map customer segments, lifecycle stages, behavioral triggers, and messaging opportunities • Build onboarding and activation flows that help customers understand value quickly • Develop retention and re-engagement programs that bring customers back with relevant, useful communication • Write clear, compelling lifecycle copy that reflects Rylo’s voice and gives customers a reason to act • Partner with product, growth, data, and customer-facing teams to understand user behavior and identify opportunities • Define campaign goals, track performance, and report on results across key lifecycle metrics • Run structured experiments to improve conversion, engagement, retention, and repeat usage • Turn customer insights, product usage data, and campaign learnings into better segmentation and messaging • Maintain a high-quality lifecycle calendar and ensure campaigns are coordinated, timely, and operationally sound • Build repeatable processes that make lifecycle marketing more scalable over time • Use AI to accelerate content creation, analyze customer behavior, generate insights, and automate repetitive work

🎯 Requisitos

• 5+ years of experience owning lifecycle, retention, CRM, email, or growth marketing programs • Experience with a mobile consumer app, ideally in a high-growth B2C technology company • Strong understanding of customer journeys, segmentation, behavioral triggers, and lifecycle stage-based messaging • Proven ability to build campaigns that improve activation, engagement, retention, or reactivation • Strong copywriting skills, with the ability to make complex ideas clear, concise, and motivating • Comfort working with data to diagnose opportunities, measure campaign performance, and make decisions • Experience running experiments and using results to improve future campaigns • Strong operational judgment, including the ability to manage multiple campaigns, details, and timelines without losing quality • Hands-on experience using AI tools to improve the speed, quality, and effectiveness of marketing execution • Ability to work cross-functionally with product, growth, data, and customer-facing teams • A customer-first mindset and a high bar for relevance, clarity, and usefulness in every message • High ownership, strong follow-through, and the ability to turn ambiguous opportunities into shipped work • Availability to work hours aligned with the Eastern Time Zone

🏖️ Benefícios

• Work on a fulfilling, life-changing product (literally) • Join as a key player at an early stage and receive generous options • Unlimited time off and sick days • Annual company get-together • Medical, Dental, and Vision plans with FSA, HSA, and Telehealth benefits • 401(k) plan with company match