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Director of Growth

🕒 Outubro 8

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $155.000 - $180.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Crescimento

🗣️🇺🇸🇬🇧 Inglês obrigatório

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SafelyYou

51 - 200 funcionários

Fundada em 2015

🏥 Saúde

🤖 Inteligência Artificial

☁️ SaaS

💰 $43.000.000 Series C - Safely You em 2025-01

Healthcare • Artificial Intelligence • SaaS

A SafelyYou é uma empresa de tecnologia em saúde que utiliza inteligência artificial comprovada e expertise clínica para melhorar a qualidade do cuidado a idosos em diversas configurações de assistência. Ela fornece monitoramento baseado em IA, análises e suporte clínico a instalações de cuidado e cuidadores para detectar quedas e outros eventos de segurança, reduzir riscos e possibilitar melhores resultados, proporcionando tranquilidade para os idosos e suas famílias. A SafelyYou entrega suas soluções principalmente a organizações de cuidado por meio de canais corporativos/B2B.

Descrição

• Turn company revenue targets into a growth plan covering pipeline targets by segment, channel mix, budget allocation, and assumptions • Revise the growth plan quarterly based on results • Own the funnel model from first touch to closed-won, including conversion benchmarks and sales capacity math • Manage the growth budget and justify allocations using pipeline, CAC, and payback • Plan, build, and optimize SEM, LinkedIn, trade publication, and retargeting campaigns • Design drip and lifecycle email programs by persona and buying stage • Own segmentation, deliverability, and lead handoff triggers • Build and test landing pages using hypothesis-driven experiments • Develop co-marketing programs with technology, channel, and industry partners • Own paid social and coordinate organic social strategy with the content team • Add and track direct mail in ABM and event programs • Define target account lists and tiers with sales leadership • Run 1:1, 1:few, and 1:many ABM programs tied to account plans • Measure account engagement and progression • Define and optimize the supporting technology stack • Build an attribution approach combining system-based and self-reported attribution • Run incrementality tests where volume allows • Report on sourced and influenced pipeline, CAC, payback, stage conversion, and channel ROI • Enforce data discipline between marketing automation and Salesforce • Ensure marketing data practices follow privacy and data-handling policies • Own lead scoring, routing, SLAs, and follow-up logic • Work with SDR leadership on qualification criteria, handoff context, sequence messaging, and feedback loops • Run regular closed-loop reviews with sales • Plan content against funnel gaps and share performance data • Turn product positioning, messaging, and launches into in-market campaigns • Attend pipeline reviews and treat sales as the primary customer of the growth function • Manage and develop one direct report • Manage agency and contractor relationships against performance standards • Audit the funnel, attribution, and lead flow; establish baseline metrics • Fix urgent routing and follow-up gaps and establish an approved 12-month growth plan • Improve speed-to-lead and MQL-to-SQL conversion • Launch ABM programs against Tier 1 accounts • Establish reliable, repeatable marketing-sourced pipeline from core growth channels

🎯 Requisitos

• Candidates must be located in the United States • 8+ years in B2B marketing • 5+ years in B2B SaaS growth or demand generation with direct ownership of pipeline targets • Quantified pipeline results that can be explained in detail • Hands-on proficiency in paid search and LinkedIn advertising at meaningful budget levels • Experience building and running ABM programs aimed at multi-stakeholder buying committees with long sales cycles • Experience building nurture programs in HubSpot, Marketo, or Pardot • Strong working knowledge of Salesforce campaigns, reporting, and lead and contact management • Experience designing or rebuilding an attribution model and understanding its limits • Statistical literacy sufficient to design A/B tests and interpret results correctly • Experience defining SLAs and handoff processes with SDR and sales teams • Clear, concise writing and ability to present performance and recommendations to executives • Preferred: experience in healthcare, senior living, or another regulated vertical market • Preferred: experience running trade publication and direct mail programs in a niche market • Preferred: experience with intent data or ABM platforms such as 6sense or Demandbase • Preferred: SQL or BI tool proficiency • Preferred: experience at a company at a similar growth stage

🏖️ Benefícios

• A mission-driven company culture • Fully remote • Competitive salary and benefits • Fully paid employee premiums for Medical, Dental, and Vision • 401k Program • Monthly Education, Well-being & WFH stipends • Non-accrual PTO • Growth Potential • Company Retreats • Medical & Family/Parental Leave

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Desenvolvido por Lior Neu-ner. Adoraria receber seu feedback — entre em contato por DM ou pelo e-mail support@remoterocketship.com
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