Digital Marketing Manager

🕒 Maio 2

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🌐 Marketing Digital

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Saluda Medical

Saluda Medical

201 - 500 funcionários

⚕️ Seguro de Saúde

🧬 Biotecnologia

💊 Farmacêutico

Healthcare Insurance • Biotechnology • Pharmaceuticals

A Saluda Medical é uma empresa pioneira no campo da neuromodulação, focada no desenvolvimento de plataformas inovadoras para tratar condições neurológicas crônicas. Eles criaram o Evoke® System, alimentado por sua tecnologia proprietária SmartLoop™, projetada para medir biomarcadores únicos dos pacientes e ajustar continuamente a estimulação para manter a consistência terapêutica. A Saluda Medical está liderando o caminho na transformação do cuidado ao paciente por meio de pesquisa e desenvolvimento inovadores, e seus sistemas são amplamente reconhecidos por suas capacidades avançadas em terapia de estimulação da medula espinhal.

Descrição

• Own and execute the global digital marketing strategy for defined customer segments, including implanting physicians, referring clinicians, patients, societies, and payors. • Partner with global marketing and commercial teams to identify digital opportunities that support therapy education, adoption, and commercialization. • Act as the digital marketing lead for key initiatives, campaigns, and product or therapy launches. • Develop and manage messaging, content, and execution across digital channels, including website, social media, and digital education and sales enablement tools. • Ensure all digital content aligns with brand, clinical, and regulatory requirements. • Lead digital engagement planning around major conferences, tradeshows, and campaigns in coordination with broader marketing efforts. • Own website development and ongoing optimization in partnership with internal and external teams. • Lead SEO strategy and implementation to improve visibility, relevance, and quality of traffic. • Define, track, and report digital marketing KPIs, including engagement, traffic quality, campaign effectiveness, and audience segmentation. • Lead digital brand and graphic design strategy in partnership with internal teams and external agencies. • Serve as a key contributor to the global marketing team, collaborating across functions and geographies.

🎯 Requisitos

• 5+ years of experience in digital marketing, communications, or related roles • Experience marketing medical devices or healthcare products strongly preferred • BA/BS in engineering, health sciences, marketing, business, or communications • MBA preferred • Website development and management, including SEO best practices • Social media content development, execution, and performance measurement • Experience managing digital channels in a regulated or complex B2B/B2B2C environment • Strong analytical skills with the ability to segment audiences and measure campaign effectiveness

🏖️ Benefícios

• Health insurance • Professional development • Flexible work arrangements

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