Senior Manager, Account-Based Experience – ABX

🕒 Julho 10

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Sanity.io

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2017

💼 Consultoria

📣 Marketing

📦 Logística

Consulting • Marketing • Logistics

A Sanity é um sistema de gerenciamento de conteúdo (CMS) headless altamente personalizável que oferece um ambiente de edição flexível, APIs e um back-end desacoplado projetado para integração perfeita em vários fluxos de trabalho digitais. Com o Content Lake da Sanity, ferramentas poderosas de colaboração em tempo real e recursos impulsionados por IA, os usuários podem gerenciar conteúdos como dados de forma eficiente, garantindo que sejam acionáveis e escaláveis. Esta plataforma atende a diversos casos de uso, incluindo e-commerce, marketing empresarial e distribuição de mídia, e integra-se com tecnologias líderes como Shopify, Mux e Vercel. A Sanity é direcionada a desenvolvedores, criadores de conteúdo e empresas que buscam aumentar a velocidade e o engajamento do conteúdo enquanto mantêm escalabilidade e capacidades de preparação para o futuro com uma arquitetura componível. Suas soluções no-ops democratizam a criação de conteúdo em vários pontos de contato, permitindo experiências inovadoras de clientes em múltiplos canais.

Descrição

• Partner with marketing and sales leadership to execute and scale Sanity's enterprise ABX programs, translating GTM priorities into personalized account experiences that generate pipeline and accelerate revenue. • Run weekly account pod meetings with AEs and SDRs to align on priority accounts, engagement insights, campaign activity, and next-best actions, ensuring a coordinated and personalized experience across the buying journey. • Build, launch, and optimize 1:few and 1:many ABX programs across events, digital, direct mail, email, paid channels, and gifting, continuously testing and refining performance. • Develop account segmentation, vertical-specific campaigns, personalized landing pages, and buying committee engagement strategies that deliver relevant experiences at scale and improve account conversion rates. • Track ABX effectiveness across account engagement, pipeline influence, opportunity progression, and revenue impact. Use data and insights to continuously improve targeting, personalization, and program performance.

🎯 Requisitos

• 6+ years in B2B marketing, including at least 3 years building and executing ABM or ABX programs targeting enterprise accounts at a developer tools, SaaS, or technical platform company. • Demonstrated success generating pipeline and influencing revenue through account-based programs. • Experience supporting complex buying groups, navigating long sales cycles, and partnering closely with sales teams to drive coordinated account engagement and opportunity progression. • Strong understanding of account-based marketing platforms and supporting technologies, including Demandbase, Salesforce, intent data providers, and related martech tools. • Experience building audience segmentation frameworks, vertical-specific campaigns, personalized content experiences, and account-based engagement programs that scale across enterprise accounts. • Comfortable building measurement frameworks, analyzing performance data, and using insights to optimize programs and improve results. • Highly organized and able to manage multiple stakeholders, priorities, and campaigns simultaneously while maintaining a high bar for execution.

🏖️ Benefícios

• A highly-skilled, inspiring, and supportive team • Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth • A global, multi-culturally diverse group of colleagues and customers • Comprehensive health plans and perks • A healthy work-life balance that accommodates individual and family needs • Competitive stock options program and location-based salary