Director of Digital Demand Gen

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Sayari

SiteLinkedInTodas as Vagas

1 - 10 funcionários

🔬 Ciência

🤝 B2B

Science • B2B

A Sayari é uma consultoria ambiental e bureau de pesquisa francês que auxilia organizações a operacionalizarem os avanços científicos mais recentes para a tomada de decisões sustentáveis. A empresa desenvolve dados ambientais, realiza avaliações de ciclo de vida e elabora estratégias para impactos ambientais de produtos, biodiversidade e resiliência hídrica. A Sayari atende a atores públicos, grandes empresas, PMEs e startups, oferecendo estudos personalizados, ferramentas e treinamentos para antecipar regulamentações, melhorar o desempenho e aumentar a atratividade para investidores e partes interessadas. Com sede em Saint-Germain-en-Laye, França, a Sayari participa de iniciativas nacionais como AGRIBALYSE e comitês de pegada ambiental.

Descrição

• Architect and execute a full-funnel demand generation strategy across paid digital, ABM, content syndication, email, and social to drive predictable pipeline. • Manage and mentor a high-performing team of three, including BDR and Event Management functions, to ensure alignment between digital demand and field execution. • Scale account-based marketing (ABM) programs using 6sense or equivalent intent data to engage priority accounts with AI-powered personalization. • Partner with Sales and RevOps to define MQL/SQL criteria, lead scoring frameworks, and attribution models that tie marketing investment to revenue. • Own the digital advertising budget and strategy, optimizing paid search and social toward pipeline contribution rather than vanity metrics. • Deploy AI tools and workflows to accelerate content creation, automate campaign optimization, and improve targeting efficiency. • Establish a regular reporting cadence for senior leadership, using Salesforce and attribution data to translate campaign performance into strategic insights. • Design integrated multi-channel campaigns that seamlessly connect digital touchpoints with virtual and in-person events.

🎯 Requisitos

• 10+ years of B2B demand generation experience, with 3+ years in a senior leadership role owning pipeline and revenue targets. • Proven track record of driving revenue growth at companies with $100M+ ARR. • Deep expertise in multi-segment B2B technology marketing, specifically for Enterprise, Government, or Financial Services buyers. • Expert-level command of Marketo, HubSpot, 6sense, Demandbase, and Salesforce. • Demonstrated experience using AI tools to optimize marketing operations and personalization at scale. • Strong analytical orientation with the ability to build and interpret complex attribution and funnel models. • High agency leadership style with a focus on second-order thinking and ruthless prioritization. • Experience marketing to government agencies or intelligence community buyers. • Background in risk intelligence, RegTech, or FinCrime compliance markets. • Familiarity with government procurement cycles and SLED/Federal demand gen strategies.

🏖️ Benefícios

• 100% fully paid medical, vision, and dental for employees and their dependents • Generous time off; we observe all US federal holidays, close our office for a winter break (12/24-12/31), in addition to granting 18 PTO days and 10 sick days • Outstanding compensation package; competitive commissions for revenue roles and quarterly bonuses for non-revenue positions • A strong commitment to diversity, equity, and inclusion • Eligibility to participate in additional benefits such as 401k match up to 5%, 100% paid life insurance (up to $100,000 coverage), and parental leave • A collaborative and positive culture - your team will be as smart and driven as you • Limitless growth and learning opportunities