Senior Marketing Analytics Analyst

🕒 Maio 9

🏄 California – Remoto

🏄 California – Remote

💵 $80.300 - $138.330 / ano

⏰ Tempo Integral

🟠 Sênior

📉 Analista de Dados

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SCAN

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1977

⚕️ Seguro de Saúde

👥 B2C

Healthcare Insurance • B2C

A SCAN é uma organização de saúde orientada por uma missão, focada em reinventar o envelhecimento ao fornecer cuidado e cobertura centrados no paciente e baseados em evidências para idosos. Ela opera um portfólio integrado que inclui planos de seguro de saúde com benefícios inovadores, atendimento primário domiciliar e virtual, programas de apoio para cuidadores e idosos confinados em casa, além de serviços especializados para populações vulneráveis. A SCAN também investe e faz parcerias com empresas que avançam nos modelos de cuidado e recursos para ajudar os idosos a se manterem saudáveis e independentes em casa.

Descrição

• Create, validate and setup data strategy for marketing acquisition team across budget and performance with an eye towards future-proofing • Ensure data integrity and compliance with privacy regulations • Lead development and drive evolution of dashboards, reports, and KPIs to track marketing performance • Collect, analyze, and interpret marketing data from multiple sources (CRM, digital platforms, sales reports) • Create and organize complex data in excel spreadsheets to enable analysis • Collaborate with cross-functional teams (Marketing, Sales, Finance) to align analytics with business objectives • Provide actionable insights to improve customer acquisition, retention, and engagement • Support forecasting, budgeting, and ROI analysis for marketing initiatives • Ensure data integrity and compliance with privacy regulations • Sr / Lead Role (prioritizes assignments, provides assistance, scheduled work, but does NOT directly supervise

🎯 Requisitos

• Bachelor's Degree or equivalent experience required • Bachelor’s degree in Marketing, Business, Data Strategy, Statistics, Economics, or related field (Master’s preferred) • 5+ years in marketing analytics or related role • Proven experience with MS Excel (formulas and advanced analysis), data visualization tools (e.g., Tableau, Power BI) and marketing platforms (Google Analytics, HubSpot) • Expertise in digital media and direct-to-consumer marketing or comparable experience • Experience with strategic planning is preferred • Should have an understanding of digital campaign performance, attribution, and optimizations • Should have expertise in understanding consumer conversion funnels • Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required • Agency background is preferred • Google AdWords, Analytics and Google Data Studio experience preferred • Social Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred • Excellent written and verbal communication skills • Familiarity with website analytics and reporting as it relates to digital marketing • Ability to work and deliver multiple projects simultaneously on tight deadlines • Excellent organizational and project management skills • Advanced MS Excel expertise (formulas, pivots, analyses)

🏖️ Benefícios

• Work Mode - Remote • An annual employee bonus program • Robust Wellness Program • Generous paid-time-off (PTO) • Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday • Excellent 401(k) Retirement Saving Plan with employer match and contribution • Robust employee recognition program • Tuition reimbursement