Senior Manager, Social Strategy

🕒 Ontem

🗽 New York – Remoto

🗽 New York – Remote

💵 $155.400 - $272.000 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

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ServiceNow

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 2004

🏢 Corporativo

☁️ SaaS

🤖 Inteligência Artificial

💰 Post-IPO Equity em 2022-12

Enterprise • SaaS • Artificial Intelligence

O ServiceNow é uma plataforma que oferece soluções com inteligência artificial e automação para empresas, visando aumentar a produtividade e otimizar fluxos de trabalho. Seus agentes de IA são projetados para aprender, raciocinar, tomar decisões e agir de forma autônoma para transformar processos de negócios em diversos domínios, como TI, RH, atendimento ao cliente e desenvolvimento de aplicativos. A plataforma permite que as organizações integrem dados de diversas fontes, facilitando a transformação dos negócios e a eficiência operacional. Reconhecida por sua liderança em gestão de serviços de TI com IA e confiada por uma parte significativa das empresas da Fortune 500, a ServiceNow colabora com outros líderes globais como Microsoft e AWS para trazer capacidades avançadas de IA e modernizar operações de negócios.

Descrição

• Own the strategic vision and positioning for ServiceNow across Meta, LinkedIn, YouTube, TikTok, X, and emerging channels • Develop a forward-looking roadmap aligned with the editorial calendar, product launches, thought leadership moments, and cultural opportunities • Identify new content pillars and evolve existing pillars based on audience behaviors, engagement patterns, and strategic insights • Establish audience targets and platform-specific organic strategies for enterprise buyers • Develop integrated content strategies and always-on programming architectures • Steward ServiceNow's brand across social, ensuring content reflects visual standards, tone, and perspective • Partner with creative teams to brief, concept, and execute channel-native photo, video, thought leadership, and community-generated content • Write creative briefs and social strategies with precise strategic challenges, clear points of view, and useful constraints • Test content formats and creative approaches to optimize engagement, reach, and audience connection • Activate ServiceNow's community of practitioners, builders, and decision-makers • Mine community conversations and user-generated content for strategic signals • Develop community-first campaigns and activations that drive buzz and strengthen brand perception • Use performance data and audience insights to refine strategy and identify opportunities • Translate analytics into strategic recommendations for content evolution and platform investment • Lead cross-functional execution with product marketing, editorial, brand strategy, customer marketing, proof, paid media, and performance teams • Build trusted relationships across creative, product, data, and marketing disciplines • Monitor business, technology, cultural, and social media trends • Track platform evolution, emerging features, and shifts in audience behavior • Build and maintain social listening programs and cultural trendspotting frameworks • Report to the Director of Social Media with accountability for brand awareness, credibility, and relevance

🎯 Requisitos

• 10+ years of demonstrated experience in social and content strategy • Track record of building differentiated strategies across brand channels, always-on programs, or editorial-led social presence • Deep platform fluency across LinkedIn, Meta, TikTok, YouTube, and emerging platforms • Understanding of algorithmic distribution, paid amplification mechanics, community dynamics, and cultural moments across platforms • Proven strategic leadership defining content architecture, positioning, and audience strategy for always-on brand channels • Brief-writing and strategic communication craft • Ability to distill complex brand challenges into actionable narratives and present strategic work with confidence • Data literacy and analytical rigor, including defining KPIs, interpreting performance dashboards, and translating findings into strategic decisions • Experience in B2B, tech, or complex categories • Strong cross-functional operator mindset • Creative judgment and attention to detail • Entrepreneurial spirit and comfort operating in ambiguity • Bonus experience in AI, enterprise software, or similar spaces

🏖️ Benefícios

• Equity (when applicable) • Variable/incentive compensation • Health plans • Flexible spending accounts • 401(k) Plan with company match • ESPP • Matching donations • Flexible time away plan • Family leave programs • Flexible or remote work persona, depending on work and assigned location

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