Demand Generation, Marketing Operations Specialist

🕒 Junho 30

🏄 California – Remoto

🏄 California – Remote

💵 $75.000 - $90.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Sharetec Systems

SiteLinkedInTodas as Vagas

51 - 200 funcionários

💸 Finanças

🏦 Bancário

💳 Fintech

Finance • Banking • Fintech

Sharetec Systems é uma provedora líder de soluções de core processing e inovações digitais, especificamente desenhadas para cooperativas de crédito. Seu software core web-based, o Sharetec Velocity, aumenta a eficiência e a experiência do associado ao integrar ferramentas de CRM, advanced analytics e mais. A Sharetec também oferece soluções robustas de online e mobile banking, eServices e uma variedade de ferramentas de back-office para agilizar operações e melhorar a produtividade das cooperativas de crédito. Conhecida pelo compromisso com o sucesso do cliente e pela tecnologia inovadora, a Sharetec trabalha em parceria próxima com seus clientes para garantir que suas soluções permaneçam relevantes e eficazes.

Descrição

• Own the ZoomInfo ABM platform end-to-end: ICP account list construction, intent data monitoring, contact enrichment, and territory-level targeting • Monitor intent signals and surface prioritized accounts to the sales team weekly • Own ZoomInfo data hygiene and Salesforce sync • Own the Active Campaign platform: workflow architecture, list segmentation, lead scoring, automation sequences, and SFDC integration • Build and manage segmented nurture campaigns for new logo prospects and upsell targets • Report campaign performance to the CRO weekly: open rates, click-through rates, MQL conversions, and pipeline influence • Build and maintain campaign-specific landing pages in Webflow for ABM campaigns, product launches, event promotion, and gated content • Optimize conversion performance through A/B testing and iterative improvement • Ensure all pages reflect current brand standards and integrate with Active Campaign and Salesforce • Partner with the Salesforce Administrator as the primary marketing-side technical collaborator for all marketing-to-SFDC integrations • Co-own lead routing rules, campaign member statuses, MQL assignment logic, lifecycle stage transitions, and opportunity influence tracking • Own UTM structure, campaign attribution, and pipeline source tracking in partnership with the Salesforce Administrator • Own the marketing-sourced pipeline dashboard and deliver weekly reports to the CRO • Provide biweekly performance insights identifying wins, underperforming segments, and optimization opportunities • Deliver quarterly CAC and marketing ROI analysis across channels

🎯 Requisitos

• 4–6 years of experience in demand generation, marketing operations, or growth marketing in a B2B SaaS environment • Hands-on, platform-level proficiency with ZoomInfo (ABM, intent data, audience building) and Active Campaign or a comparable marketing automation platform • Demonstrated experience building and managing ABM campaigns — ICP targeting, account segmentation, and territory-aligned outreach • Webflow experience: ability to build and publish campaign landing pages without developer support • Strong Salesforce proficiency — campaign tracking, lead routing, pipeline attribution reporting • Proven ability to own a marketing-sourced pipeline number and report on it with credibility • Excellent analytical capability — dashboards, attribution data, presenting findings to senior leadership

🏖️ Benefícios

• medical, dental, vision, life, and disability coverage • generous Paid Time Off (PTO) • paid holidays (including your birthday off!) • a $1,000 employee referral program • a 401(k) with company matching