Demand Generation Marketing Manager

🕒 4 dias atrás

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Shift Markets

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2009

₿ Cripto

☁️ SaaS

🤝 B2B

Crypto • SaaS • B2B

A Shift Markets é um provedor de software empresarial que fornece infraestrutura de ativos digitais de marca branca e tecnologia de câmbio para instituições financeiras, corretores e fintechs. Sua plataforma impulsiona negociação de criptomoedas spot e derivativos, criação de mercado, agregação de liquidez, operações de back-office e pagamentos em criptomoedas (CryptoPay), além de suporte a licenciamento, regulamentação e integrações para carteiras, KYC/KYT e provedores de liquidez. A Shift permite que os clientes lancem e ampliem rapidamente plataformas de exchange e serviços de criptomoeda com liquidez pré-fornecida, tecnologia comprovada e suporte 24/7.

Descrição

• Own Shift’s demand-generation strategy and paid-media budget across Google Ads and LinkedIn Ads, with accountability for generating qualified pipeline and revenue • Build and improve full-funnel performance across ad, landing page, form, CRM, email, and sales • Own landing-page optimisation and conversion-rate optimisation • Manage and refine automation systems using Zapier and CRM workflows • Maintain marketing and attribution reporting measuring lead quality, sales progression, pipeline, and revenue • Improve lead scoring, audience segmentation, retargeting, and nurturing flows • Collaborate with the Content & Social Media Marketer to align assets with conversion goals • Partner with Sales on CRM hygiene, lead labeling, and downstream lead progression • Contribute to quarterly marketing planning and new campaign ideation • Apply AI tools for research, segmentation, analysis, and efficiency • Identify and test additional demand-generation channels, including newsletter sponsorships, podcasts, Reddit Ads, X Ads, and other paid or partnership-led placements

🎯 Requisitos

• Proven experience managing and scaling Google Ads and LinkedIn Ads • Strong analytical capability and comfort with funnel metrics, attribution, and performance reporting • Hands-on experience with CRM and automation platforms such as Zoho, HubSpot, Salesforce, or equivalent • Familiarity with landing page builders such as Unbounce or Instapage • Ability to design and manage automation logic using Zapier or similar tools • Strong written communication and attention to detail • 5+ years of B2B digital marketing experience; B2B is a hard requirement • Bachelor’s degree • Experience in fintech, SaaS, or digital asset businesses is a bonus • Comfort with light design using Figma or similar tools is a bonus • Experience building dashboards or working with data visualization tools is a bonus • Intended for candidates based in South Africa • Must maintain meaningful working-hour overlap with the New York team while retaining reasonable flexibility around local evening hours

🏖️ Benefícios

• Growth opportunities as the team expands, including mentorship of future coordinators • Exposure to marketing–sales alignment, performance operations, and full-funnel strategy • Flexibility across time zones with a supportive, international team • Remote work • Supportive, international team