Director of Demand Gen

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Shipium

11 - 50 funcionários

📦 Logística

🛍️ Comércio Eletrônico

🏢 Corporativo

💰 $27.500.000 Series A em 2022-04

Logistics • eCommerce • Enterprise

A Shipium é uma plataforma inovadora projetada para coordenar e controlar operações de envio, aprimorando a eficiência da cadeia de suprimentos com o poder do aprendizado de máquina e IA. Através do seu Console, Motor de Regras Universal e Rede de Transportadoras Pré-Integradas, a Shipium oferece às empresas as ferramentas para otimizar decisões de envio, cumprir pedidos com eficácia e fornecer promessas de entrega precisas. A plataforma atende a vários setores, simplificando operações para varejistas, prestadores de serviços logísticos e empresas B2B, integrando-se aos sistemas de cadeia de suprimentos existentes para maximizar a visibilidade e o controle.

Descrição

• Own the demand engine: define and execute the annual and quarterly Demand Generation strategy aligned to revenue targets, Ideal Customer Profiles, and GTM priorities, translating revenue targets into channel forecasts and budget allocations. • Carry the pipeline number: own quarterly and annual sales-qualified pipeline targets, staying accountable for marketing-sourced and marketing-influenced pipeline, efficiency, and ROI. • Partner with Sales: work hand-in-hand with Sales Leadership on pipeline planning, account coverage, forecast accuracy, and gap-to-quota, and drive outbound pipeline quality with the SDR team using intent signals and qualification intelligence. • Build the outbound engine: co-develop scoring logic, sequence strategies, and the feedback loop between outbound activity and pipeline outcomes alongside the VP, RevOps. • Run always-on programs: design and optimize multi-channel campaigns that connect brand awareness to pipeline across digital, lifecycle, events, and sales-led programs. • Own paid media: oversee campaigns across LinkedIn, Google, retargeting networks, podcasts, and emerging channels, managing audience segmentation and creative discipline to maximize ROI. • Launch new products: build the demand engine for new product introductions across the Shipium suite, and lead the partner marketing rhythm with top systems integrators. • Drive events and content: strategize and execute regional and executive event programs.

🎯 Requisitos

• Bachelor's degree and/or a minimum of 7+ years of B2B demand generation experience, or an equivalent combination of education and experience. • A track record of success in high-growth B2B SaaS environments. • Experience managing an end-to-end demand engine across channels, budget, and pipeline targets. • A strong history of working hand-in-hand with Sales Leadership and SDR managers to build tight lead-routing SLAs, outbound sequences, and account-based plays. • Power-user fluency in marketing automation and CRM ecosystems (Pardot and Salesforce) and familiarity with data orchestration tools like ZoomInfo, Gong, and BI platforms. • Expert-level understanding of multi-touch attribution modeling and strong financial acumen managing budgets against unit economic targets.

🏖️ Benefícios

• full medical, dental & vision coverage (with 65% coverage for dependents) • optional life insurance and long-term disability coverage • a 401(k) retirement plan • fully remote work-from-home options in 28 states • 8 paid weeks of parental leave • paid holidays annually • self-managed vacation time • sick & safety leave • volunteer time off

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