Senior Paid Media Specialist

🕒 Julho 21

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SIDN

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2002

💼 Consultoria

🏨 Hospitalidade

✈️ Turismo

Consulting • Hospitality • Travel

A SIDN é uma consultoria espanhola de tecnologia e marketing digital que auxilia empresas a construir relações com clientes e crescer em canais digitais por meio de SEO, marketing orientado por dados, análises, CRM e soluções em nuvem. A agência combina SEO, mídia paga, social, conteúdo, desenvolvimento web/produto e tecnologia sob medida (incluindo ferramentas impulsionadas por IA como Banzai e SIDN Scraper) para oferecer marketing de performance, inteligência de cliente, automação de marketing e análises para clientes corporativos. A SIDN faz parceria com Google Cloud, Salesforce e HubSpot, e enfatiza IA generativa, integração de nuvem de dados e operações de marketing escaláveis.

Descrição

• Define and lead the paid media performance strategy for a multi-brand environment, ensuring alignment with revenue, traffic and profitability objectives. • Manage and optimize campaigns on Google Ads (Search, Performance Max, Demand Gen), Meta Ads, TikTok Ads, Retail Media (Amazon DSP, marketplaces) and other conversion-focused channels. • Implement advanced bidding strategies with a special focus on new user acquisition, investment efficiency, and value- and margin-based optimization (POAS). • Work with first-party audiences, intent signals and predictive models to maximize performance and prevent overlap between brands. • Monitor and prevent cannibalization between brands by applying cross-exclusions, auction controls and strategic prioritization. • Analyze results using GA4, Looker Studio and data tools, producing actionable insights. • Serve as the paid media point of contact within the client, contributing strategic vision and decision-making capability. • Prepare executive reports and participate in follow-up committees and strategic meetings.

🎯 Requisitos

• 5+ years of experience in paid media performance, focused on e-commerce or the retail sector. • Advanced proficiency in Google Ads, Meta Ads and TikTok Ads. • Solid experience with Performance Max, advanced Search and bid automation with an e-commerce focus. • Deep knowledge of GA4, conversion measurement and attribution. • Experience with advanced audiences, remarketing and first-party data. • Familiarity with value-, margin- or POAS-based optimization, as well as product feeds and possible automated improvements. • Experience working with multiple stakeholders and collaborative agency models. • Knowledge of CRO, UX/UI or automation is highly valued. • Certifications in paid media platforms (desirable).

🏖️ Benefícios

• Onboarding program designed to help you integrate quickly into the company and feel part of our team from day one. • Flexibility and balance: Fully Remote position (total flexibility). • Vacation and additional time off: 25 days as per agreement. • Your birthday off to celebrate it as you prefer. • Long Weekends: 12 Fridays off per year! • Additional month for maternity/paternity leave. • Continuous professional development: Internal and external training programs tailored to your needs: Languages, Leadership, Specialization in key digital marketing areas. • Unlimited access to books so you can keep learning and growing. • Everything you need to work at peak performance: Premium office equipment: ergonomic chair, latest-generation computer, microphones, and any other materials you need to work comfortably and efficiently. • Exclusive employee benefits: Discounts on leading brands and options to expand your remote work equipment. • Commitment to social impact: Volunteer programs: Participate in charitable projects such as food drives, blood donations and events with social impact. • Inclusion plans: We support projects for integrating vulnerable groups, promoting a diverse and inclusive environment.