Senior Manager, Demand Generation

🕒 Julho 21

☕ Washington – Remoto

☕ Washington – Remote

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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WellSaid Labs

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2019

📣 Marketing

💼 Consultoria

🏨 Hospitalidade

Marketing • Consulting • Hospitality

WellSaid Labs é uma empresa especializada na criação de locuções geradas por IA de alta qualidade e som natural. Sua plataforma oferece um estúdio para criação de locuções, uma API para desenvolvedores e uma variedade de estilos de vozes para escolher, tornando-a ideal para treinamento corporativo, marketing e produção de vídeos. A empresa enfatiza a segurança de dados e a ética na IA, atendendo a uma clientela global que inclui grandes empresas. Com os serviços da WellSaid, as empresas podem produzir conteúdo de áudio envolvente de forma eficiente, aproveitando uma variedade de vozes personalizáveis que soam humanas e realistas.

Descrição

• Own the demand generation roadmap — defining channel strategy, campaign priorities, and messaging themes aligned to pipeline and revenue targets • Plan, launch, and optimize paid media programs across channels including search, social, display, and content syndication • Build and manage email nurture programs that move prospects and customers through the funnel, leveraging email, lifecycle marketing, and marketing automation • Develop and execute Account-Based Marketing (ABM) strategies targeting key verticals and high-value accounts in partnership with Sales • Partner with Content and Product Marketing to develop campaign assets — landing pages, ads, email sequences, webinars, and more • Monitor the demand generation budget; track spend and performance with rigor, and reallocate investment toward what's working • Define, monitor, and report on key metrics including cost per acquisition, pipeline generated, cost per opportunity, and conversion rates at each funnel stage • Work closely with Sales and Revenue Operations to ensure tight lead handoff, feedback loops on lead quality, and alignment on ICP and messaging • Manage and optimize relationships with agencies and contractors, ensuring quality of work, ROI, and alignment with WellSaid’s strategy and brand voice

🎯 Requisitos

• 7+ years of experience in demand gen, growth marketing, or a related B2B marketing role • Proven track record of building and scaling demand gen programs that deliver measurable pipeline impact in a B2B SaaS and/or PLG environment • Hands-on expertise with marketing automation and CRM platforms (preferably HubSpot) • Deep experience with paid media — including Google Ads, LinkedIn, Meta, TikTok, CTV, OOH, and programmatic channels — and strong command of campaign optimization • Experience designing and executing ABM programs, including tool selection and cross-functional coordination with Sales • Strong analytical skills; you are comfortable pulling and interpreting data, building dashboards, and making spend decisions based on funnel metrics • Experience building and scaling programs through agency and contractor partnerships, knowing how to set expectations, give strong creative direction, and hold partners accountable to KPIs • Excellent written communication skills and a sharp eye for messaging — you know what resonates with a B2B buyer and can give strong creative direction • Ability to manage multiple campaigns and priorities simultaneously without losing attention to detail • Experience in a startup or high-growth environment where you wore multiple hats and built programs from scratch • (Bonus) Familiarity with AI, creative technology, L&D or marketing buyer personas • (Bonus) Experience with event strategies, including sales follow-up SLAs to drive conversion

🏖️ Benefícios

• Competitive salary and stock options • Full medical, dental, and vision insurance • Matching 401(k) plan • Generous vacation policy/paid time off • Parental leave • Learning & development stipend • Home office stipend