Paid Media Manager

🔥 1 hora atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $80.000 - $90.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 4%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Silverback Strategies

Silverback Strategies

51 - 200 funcionários

Fundada em 2011

📣 Marketing

🤝 B2B

👥 B2C

Marketing • B2B • B2C

A Silverback Strategies é uma agência de marketing que se especializa em marketing de performance. Eles se concentram em entregar resultados mensuráveis através de campanhas de mídia paga, estratégias de mídia orgânica e inteligência de dados. Seus serviços incluem expertise em SEO, marketing de conteúdo, otimização da taxa de conversão, análise de dados, relatórios e visualização de dados. A agência trabalha com empresas tanto B2B quanto B2C, visando alinhar esforços de marketing com impactos reais nos negócios, ao invés de métricas de vaidade. Eles enfatizam insights acionáveis e relatórios precisos para demonstrar a eficácia de suas campanhas.

Descrição

• Serve as a Paid Media subject matter expert • Lead strategy development, innovation, tactical execution, and performance for a portfolio of 3–5 client accounts • Plan, implement, and audit paid media campaigns aligned with client KPIs, marketing, and business goals • Execute campaigns across Google, Meta, LinkedIn, and TikTok • Serve as the primary Paid Media contact for owned clients • Lead biweekly and ad hoc client calls and maintain strong client relationships • Support channel innovation and identify campaign, optimization, and testing opportunities using performance data • Create, analyze, and present actionable Paid Media performance reports to clients • Communicate project timelines, manage client expectations, and provide proactive updates • Collaborate with Creative Director and Design on ad creation, testing plans, creative strategy, and briefs • Understand client industries, audiences, and goals while monitoring industry trends and best practices • Participate in Paid Media brainstorming sessions • Work with Senior Paid Media Managers and Associate Directors on larger-client strategy and tactical execution • Collaborate with SEO, Measurement, and Creative teams on client delivery • Receive feedback and coaching from the Associate Director of Media

🎯 Requisitos

• Minimum of 3+ years of paid media agency experience; ideal candidate has 3–5 years of experience • Previous performance agency experience is a must-have • Experience managing both Paid Search and Social campaigns • Experience with Google and Meta; LinkedIn and TikTok are secondary platforms • Comfortable building rapport, establishing expertise and credibility, and serving as the client-facing lead • Ability to build and execute Paid Media strategies across multiple industries • Ability to connect media performance to measurable business and revenue impact • Prior experience taking full ownership of clients from strategy development through execution, reporting, and client communication • Proficiency in Excel and/or Google Sheets • Ability to analyze complex data using GA4 and other tools • Strong project and time management skills • Adaptability, curiosity, eagerness to learn, and willingness to accept feedback and coaching

🏖️ Benefícios

• Unlimited PTO • Comprehensive health, dental, and vision plans • Virtual Team Events and a fun, casual, inclusive company culture • Company-paid ClassPass membership • 12 weeks of Paid Parental Leave • Summer Fridays • 401(k) with Employer Match • Generous pay • Professional growth, support, coaching, and learning opportunities

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