Paid Media Manager

🔥 1 hora atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $80.000 - $90.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 4%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Silverback Strategies

51 - 200 funcionários

Fundada em 2011

📣 Marketing

🤝 B2B

👥 B2C

Marketing • B2B • B2C

A Silverback Strategies é uma agência de marketing que se especializa em marketing de performance. Eles se concentram em entregar resultados mensuráveis através de campanhas de mídia paga, estratégias de mídia orgânica e inteligência de dados. Seus serviços incluem expertise em SEO, marketing de conteúdo, otimização da taxa de conversão, análise de dados, relatórios e visualização de dados. A agência trabalha com empresas tanto B2B quanto B2C, visando alinhar esforços de marketing com impactos reais nos negócios, ao invés de métricas de vaidade. Eles enfatizam insights acionáveis e relatórios precisos para demonstrar a eficácia de suas campanhas.

Descrição

• Serve as a Paid Media subject matter expert • Lead strategy development, innovation, tactical execution, and performance for a portfolio of 3–5 client accounts • Independently lead account strategy for selected clients • Support Senior Paid Media Managers and Associate Directors on larger-client account strategy and tactical execution • Plan, implement, and audit paid media campaigns aligned with client KPIs, marketing objectives, and business goals • Plan and execute campaigns across Google, Meta, LinkedIn, and TikTok • Serve as the lead Paid Media contact for owned clients • Lead biweekly and ad hoc client calls and maintain strong client relationships • Identify opportunities for new campaigns, optimizations, testing, and channel innovation • Create, analyze, and present actionable Paid Media performance reports to clients • Communicate project timelines, manage expectations, and proactively update clients • Collaborate with the Creative Director and Design team on ad creation, testing plans, creative strategy, and briefs • Stay informed about clients’ industries, audiences, goals, industry changes, trends, and best practices • Participate in Paid Media brainstorming sessions • Collaborate with SEO, Measurement, and Creative teams on client delivery • Accept feedback and coaching from the Associate Director of Media

🎯 Requisitos

• Minimum of 3+ years of paid media agency experience; ideal candidate has 3–5 years of experience • Previous performance agency experience is a must-have • Experience managing both Paid Search and Social campaigns • Experience with Google and Meta; LinkedIn and TikTok are secondary platforms • Comfortable building rapport, establishing expertise and credibility, and serving as the face of the Paid Media engagement with assigned clients • Ability to build and execute Paid Media strategies across multiple industries • Ability to tie media performance to measurable impact on clients’ business and revenue • Prior experience taking full ownership of clients from strategy development through tactical execution, reporting, and client-facing communication • Proficiency in Excel and/or Google Sheets • Ability to analyze complex data using GA4 and other tools • Project and time management skills • Adaptability, curiosity, willingness to learn, and openness to feedback

🏖️ Benefícios

• Unlimited PTO • Comprehensive health, dental, and vision plans • Virtual Team Events and a fun, casual, inclusive company culture • Company-paid ClassPass membership • 12 weeks of Paid Parental Leave • Summer Fridays • 401(k) with Employer Match • Generous pay • Remote work arrangement

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