Senior Demand Generation Manager – B2C Growth

🕒 Junho 13

🏄 California, Colorado, +10 estados a mais – Remoto

🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote

💵 $140.000 - $160.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Sketchy

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2013

💼 Consultoria

📣 Marketing

📚 Educação

Consulting • Marketing • Education

Sketchy é uma plataforma de aprendizado inovadora projetada para aprimorar a educação de estudantes de medicina e saúde através de narrativas visuais envolventes. A empresa concentra-se em ajudar os alunos a dominar conceitos complexos transformando materiais de estudo tradicionais em vídeos memoráveis e divertidos. Com um histórico comprovado de melhoria das notas em exames e satisfação dos usuários, Sketchy é amplamente utilizado por estudantes que se preparam para exames médicos como o MCAT, PA e testes para licenciamento de enfermagem.

Descrição

• Own B2C growth across paid, ambassador, organic, referral, partnerships, and event channels. • Build and scale repeatable acquisition engines targeting healthcare student communities; prioritize by CAC efficiency and conversion potential. • Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms). • Own budget allocation with clear CAC and ROAS accountability; make data-driven reallocation decisions. • Develop differentiated positioning for med, NP, and PA students. • Translate product features into high-converting value propositions across ads, landing pages, and lead-gen assets. • Partner with lifecycle/CRM to ensure demand captured at the top of the funnel converts. • Identify and address drop-off points across the acquisition funnel. • Execute student-facing events and conference activations. • Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics. • Own demand gen reporting: track volume, quality, and cost of new trial starts and subscribers across all channels. • Partner with product and content teams to align messaging and share user insights. • Manage vendors and agency relationships; communicate results clearly across teams.

🎯 Requisitos

• 5–8 years of marketing experience with a heavy focus on demand generation or performance marketing. • Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI. • Strong grasp of full-funnel demand gen: paid acquisition, conversion optimization, referral/ambassador programs, and lead nurture. • Experience with lifecycle/email marketing and marketing automation. • Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred). • Strong product intuition and experience partnering closely with product teams. • Ability to develop segment-specific messaging that converts. • Strong analytical skills; fluent in Google Analytics, funnel metrics, and evaluating CAC, LTV, and funnel metrics. • Excellent writing and communication skills across performance formats (ads, emails, landing pages). • Self-starter mentality with strong ownership and comfort building programs and processes from scratch. • Thrives in ambiguity and a fast-moving startup environment.

🏖️ Benefícios

• Remote First - Make a difference from wherever you want to work. • Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance. • 100% Individual Health Coverage - We got you covered! • Equity - From day one, you’ll have a stake in our future growth. • 401(k) - We support your financial future with up to 5% matching. • Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more. • Annual Work Anniversary Stipend • Monthly Wifi & Phone Reimbursement • Short Term & Long Term Disability