Senior Manager, Growth

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Sky Betting & Gaming

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🎲 Jogos de Azar

🎮 Jogos

👥 B2C

Gambling • Gaming • B2C

A Sky Betting & Gaming é uma operadora de apostas e jogos online voltada para o consumidor, com base no Reino Unido. Agora parte do grupo Flutter UK & Ireland e do conglomerado Flutter Entertainment, a marca é apresentada ao lado de Betfair, Paddy Power, PokerStars e tombola como um provedor líder de entretenimento confiável para milhões de clientes. A empresa enfatiza o jogo responsável, a experiência do cliente e utiliza plataformas digitais (web e aplicativos) para fornecer serviços de apostas e jogos, com presença operacional em Leeds e registro sob a Flutter Entertainment plc.

Descrição

• Execute New Player Cohort Strategy: Own the day-to-day management of new player cohorts, implementing aggressive strategies to maximize Initial NGR and Day-1 to Day-30 LTV. • Optimize the Conversion Funnel: Map and refine the journey from registration to first deposit; collaborate with CRM and Product to remove friction and ensure a seamless "first-bet" experience. • Promotional Strategy: Partner with the Promotions team to design new user incentives that balance high-volume acquisition with long-term value. Build a robust "test-and-learn" pipeline for acquisition offers, constantly refining bonus structures, wagering requirements, and "hook" messaging to outperform competitors. • Data-Driven Intake Analysis: Analyze the performance of new cohorts by acquisition source to identify high-value trends, reporting insights on CAC and early-life ROI to Casino leadership. • Cross-Functional Alignment: Serve as the primary bridge between the Acquisition Marketing, Brand, and Analytics teams to ensure promo spend aligns with volume targets and commercial budgets. • Performance & Velocity Reporting: Track and forecast the growth of new player bases, maintaining real-time dashboards that communicate the health and scale of the acquisition pipe.

🎯 Requisitos

• 7 plus years of experience in growth marketing, CRM, or lifecycle strategy—ideally within Casino, iGaming, or a high-frequency subscription/digital environment. • Proven Track Record: Experience driving measurable improvements in customer retention and LTV through segmented, data-informed campaigns. • Analytical Mindset: Strong proficiency in cohort analysis and data interpretation; you are comfortable using data to build business cases for new initiatives. • Communication Skills: Ability to translate complex data into clear, actionable narratives for cross-functional partners and leadership. • Operational Agility: Comfortable moving between high-level lifecycle planning and the tactical details of campaign execution. • Industry Knowledge: A solid understanding of the regulated gaming landscape and player psychology is a significant plus.

🏖️ Benefícios

• For information about our benefits, please visit https://benefitsatfanatics.com/