Salesforce Marketing Cloud Consultant

🕒 Maio 20

🔔 Pennsylvania – Remoto

🔔 Pennsylvania – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🤑 Vendas

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Slipstream IT

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2020

💊 Farmacêutico

Healthcare • Pharmaceuticals • IT Services

Slipstream IT é um parceiro estratégico especializado em redefinir soluções de TI para o setor de ciências da vida. Eles oferecem uma gama abrangente de serviços, incluindo estratégia e consultoria de TI, soluções em nuvem e suporte de TI especificamente adaptados para empresas de saúde e farmacêuticas. Com foco em otimizar a gestão de TI e melhorar a conformidade e a qualidade, a Slipstream oferece expertise como fornecedor certificado de soluções Veeva, atendendo a mais de 200 clientes na indústria de ciências da vida.

Descrição

• Serve as the primary day-to-day client lead for Salesforce Marketing Cloud engagements, building trusted relationships with marketing, brand, digital, and commercial stakeholders. • Lead client-facing discovery sessions, journey mapping workshops, and working sessions to understand business goals, campaign objectives, customer journeys, audience needs, and success metrics. • Capture, analyze, and document business and functional requirements for email, SMS, web, and omnichannel engagement programs. • Translate business goals and requirements into Marketing Cloud solution designs, process flows, user stories, acceptance criteria, journey requirements, and implementation-ready backlog items. • Define future-state customer journeys, audience segmentation approaches, content sequencing, trigger logic, and campaign orchestration requirements. • Partner with Solution Architects, Marketing Cloud Developers, and delivery teams to ensure requirements are complete, feasible, and aligned to platform best practices. • Act as the bridge between business stakeholders and technical teams, driving alignment across client, delivery, and agency partners. • Lead implementation coordination across client teams, internal developers, QA, PMO, and agency partners. • Support omnichannel engagement strategy, journey planning, and customer journey mapping across Marketing Cloud and adjacent digital touchpoints. • Work with agencies and client marketing teams to align campaign strategy, content readiness, asset delivery, deployment timelines, and launch sequencing. • Provide informed solution guidance on Salesforce Marketing Cloud capabilities, including Journey Builder, Email Studio, Mobile Studio, Automation Studio, Contact Builder, audience segmentation, and personalization use cases. • Support Data Cloud-driven engagement requirements including audience activation, segmentation, identity considerations, and downstream use in Marketing Cloud. • Support implementation planning, backlog prioritization, UAT planning and execution, including test scenario definition, defect triage, business validation, and sign-off coordination. • Monitor project progress, manage risks and dependencies, and keep stakeholders aligned on scope, timing, and decisions. • Own functional solution documentation including process maps, requirements documents, decision logs, journey maps, and release summaries. • Support post-launch optimization and customer success activities, including roadmap planning, enhancement intake, and continuous improvement recommendations. • Support regulated life sciences delivery needs, including documentation quality, traceability, consent considerations, and change control discipline.

🎯 Requisitos

• 6+ years of experience across Salesforce Marketing Cloud, marketing technology, business analysis, customer success, consulting, engagement management, or similar client-facing delivery roles. • Required pharma, biotech, healthcare, or regulated life sciences marketing technology experience. • Required experience supporting Salesforce Marketing Cloud programs in a delivery, business analysis, customer success, architecture, or campaign operations capacity. • Hands-on Salesforce Marketing Cloud experience sufficient to understand journey logic, campaign configuration, audience segmentation, audience data, deployment workflows, and platform constraints. • Strong experience leading discovery, requirements gathering, journey design, and writing high-quality user stories, acceptance criteria, functional specifications, and test scenarios for email and omnichannel programs. • Experience leading client engagements and managing customer relationships through implementation and ongoing optimization. • Experience working with development teams and coordinating with developers, QA, PMO, and agency partners to drive implementation, testing, launch, and issue resolution. • Experience working with agencies and managing multi-party delivery models. • Strong understanding of email marketing, omnichannel engagement, customer journey mapping, digital marketing operations, campaign delivery, and engagement measurement. • Strong communication, facilitation, and stakeholder management skills.

🏖️ Benefícios

• 401k match • Comprehensive group health, dental, vision benefits • Life insurance/LTD • Discretionary PTO