Lifecycle Marketing Technology Lead – B2B

🕒 Junho 5

🏈 Ohio – Remoto

🏈 Ohio – Remote

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Smith

SiteLinkedInTodas as Vagas

51 - 200 funcionários

💰 Venture Round em 2009-08

Na Smith, somos os Especialistas em Comércio de Alta Performance. Colaboramos para transformar o potencial dos nossos clientes em desempenho, entregando melhores resultados. Com a capacidade de enfrentar e resolver os desafios mais complexos do comércio B2B, estamos alinhados para agregar impacto em todos os canais e em cada estágio da jornada do comprador. Combinando de forma especializada serviços de Estratégia e Consultoria, Design de Experiências, Capacitação Tecnológica e Marketing Digital, realizamos mais de 500.000 transações todos os dias e geramos 38 bilhões de dólares em receita anualmente. Com escritórios na América do Norte e do Sul, ajudamos marcas globais a competir e vencer em um mundo onde o digital vem em primeiro lugar.

Descrição

• Enable the creation, execution and measurement of lifecycle programs across enterprise CDP, CRM, and email marketing platforms. • Translate lifecycle requirements into scalable, technically sound solutions within complex B2B environments. • Partner closely with Lifecycle Strategists, Functional Architects, and Technical Architects to configure, validate, and optimize campaigns, audience logic, and reporting framework across the platform ecosystem. • Participate in customer workshops that define B2B customer journey stages and help strategists identify high-impact opportunities for personalization and automation. • Implement and validate segmentation and trigger logic aligned to the defined lifecycle framework. • Collaborate with to define KPIs and success metrics for lifecycle stages. • Define and validate data mapping requirements to ensure lifecycle metrics are accurately captured. • Create and implement tracking frameworks for event tracking, conversion mapping, etc. • Configure lifecycle journeys in MarTech platforms such as SAP Engagement Cloud. • Identify and communicate data, platform, or integration constraints that may impact campaign execution or timeline. • Communicate complex concepts clearly to technical and non-technical stakeholders.

🎯 Requisitos

• 5+ years in marketing automation, lifecycle marketing, MarTech operations, or marketing analytics • Experience working within enterprise B2B environments involving long, multi-stakeholder buying cycles. • Hands-on experience configuring lifecycle journeys and segmentation logic. • Strong understanding of enterprise MarTech ecosystems (CDP, analytics platforms, data models). • Experience designing multi-touch attribution models in B2B environments with technical depth to guide, test, and validate MarTech execution. • Demonstrated ability to translate strategy into system-ready requirements and validate technical execution. • Experience and aptitude for embracing AI to increase efficiency and quality. • Customer-facing consulting experience in agency, consulting, or enterprise environments. • Excellent communication skills with the ability to present to senior stakeholders and participate in complex planning initiatives.

🏖️ Benefícios

• Health insurance • Paid time off • Professional development opportunities