Director, Product Marketing

🕒 Setembro 24

🏈 Alabama, Alaska, +45 estados a mais – Remoto

🏈 Alabama – Remote 🐻 Alaska – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌺 Hawaii – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🦬 Montana – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌾 North Dakota – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $157.300 - $222.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎁 Marketing de Produto

👻 Score fantasma 2%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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SmithRx

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2018

💼 Consultoria

🛡️ Seguros

🏥 Saúde

💰 $20.000.000 Series B em 2022-03

Consulting • Insurance • Healthcare

A SmithRx é uma gestora de benefícios farmacêuticos transparente e direta, que opera de forma independente de companhias de seguro e farmácias para alinhar seus incentivos com empregadores auto-segurados e seus membros. Ao aproveitar a tecnologia moderna, a SmithRx busca reduzir o custo e a complexidade dos benefícios farmacêuticos, garantindo a entrega de medicamentos eficazes e de baixo custo. A empresa está dedicada a transformar o cenário dos benefícios farmacêuticos através de seu modelo de precificação transparente e de taxa fixa e programas inovadores de economia de custos, que conectam os membros aos medicamentos de menor custo sem o uso de precificação diluída, descontos ou outras táticas. O compromisso da SmithRx com a transparência e um serviço ao cliente superior resulta em economias significativas para empregadores e uma experiência altamente satisfatória para seus membros.

Descrição

• Lead overall go-to-market strategy, product positioning, and sales enablement for SmithRx's pharmacy benefits platform • Shape market perception and educate the industry on a new approach to pharmacy benefits • Coordinate cross-functional product launches across Product, Clinical Programs, Sales, Customer Success, and Marketing • Develop GTM strategies and transparent messaging for AI-powered products and features • Build trust with employers, brokers, and members around AI in healthcare • Hire, lead, and develop a high-performing product marketing team • Establish differentiated positioning and messaging for brokers, HR leaders, members, and clinical partners • Create sales enablement programs and product documentation including pitch decks, case studies, battlecards, and solution handbooks • Set product marketing goals, monitor GTM initiatives, and report campaign performance and product adoption to senior management • Conduct buyer and end-user research to influence the product roadmap and prioritize feature development • Oversee competitive analysis and identify strategic opportunities • Partner with Growth and Brand Marketing on campaign narratives, partnerships, and co-marketing campaigns to drive pipeline and brand awareness

🎯 Requisitos

• 10+ years of experience in product marketing • At least 4+ years in a leadership/management role building and scaling PMM teams for B2B or B2B2C technology companies • Bachelor's degree in marketing, business development, or similar (MBA preferred) • Proven category creation experience at a disruptive company that fundamentally changed a category • Experience bringing AI-powered products or features to market • Ability to craft narratives that build trust, demystify complex technology, and address skepticism in highly regulated industries • Experience leveraging AI tools to scale marketing operations, content generation, and team efficiency • Proven ability to craft audience-specific messaging • Proven track record bringing complex new products to market and driving measurable revenue impact • Exceptional cross-functional influence and ability to build relationships with Product Management, Sales leadership, and Executive teams • Maturity and operational agility in a fast-moving environment • Strong data analysis and reporting capabilities • Experience in PBM, health insurance, or digital health highly preferred • San Francisco Bay Area, Salt Lake City, or Dallas-based candidates preferred

🏖️ Benefícios

• Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance • Flexible Spending Benefits • 401(k) Retirement Savings Program • Short-term and long-term disability • Discretionary Paid Time Off • Paid Company Holidays • Wellness Benefits • Commuter Benefits • Paid Parental Leave benefits • Employee Assistance Program (EAP) • Well-stocked kitchen in office locations • Professional development and training opportunities • Bonuses, commissions, or equity may be available • Mental health support