Marketing Technology Automation Manager

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🔥 13 horas atrás

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SNHU Careers

10.000+ funcionários

Fundada em 1932

💼 Consultoria

🏥 Saúde

📣 Marketing

Consulting • Healthcare • Marketing

Carreiras na SNHU é o portal de carreiras e contratação da Southern New Hampshire University, uma instituição sem fins lucrativos focada em transformar a vida dos alunos. O site promove a cultura orientada por missão da universidade, valores inclusivos, benefícios para funcionários (incluindo opções de trabalho remoto e licença remunerada) e uma ampla gama de categorias de empregos, desde acadêmicos e ensino até operações de negócios, suporte ao estudante, marketing e funções no campus. Ele incentiva inscrições na comunidade de talentos e destaca o desenvolvimento profissional, iniciativas de diversidade e equidade, e arranjos de trabalho flexíveis.

Descrição

• Collaborate with internal partners to understand challenges and project requirements • Adapt and support student and prospect communications, focusing on relevance, personalization, and student experience • Ensure compatibility and seamless integration of marketing technology stack components • Review marketing systems and operations to identify improvement opportunities using Workato, Zapier, Airtable, and other middleware • Advance marketing automation initiatives that improve student engagement and success • Develop Email and SMS journeys and automations • Handle SQL error management, troubleshooting, data-flow monitoring, and payload delivery • Provide technical support and promote cooperative project completion • Verify and test solution scalability and longevity • Monitor solutions and perform maintenance operations • Document operationalization instructions, design specifications, and related information • Maintain records for future reference and knowledge transfer • Foster team learning and growth • Stay current with industry trends and developments • Report to the Director of Marketing Automation

🎯 Requisitos

• 5+ years of direct hands-on experience with Salesforce Marketing Cloud or Marketo • Experience building Email and SMS journeys • Experience managing system integrations and API connections between marketing automation applications • 3+ years of CRM experience • 5+ years of experience coding email and landing pages • Strong proficiency in SQL, including data extensions, complex queries, and joins • Proficiency in AMPscript • Proficiency in Server-Side JavaScript (SSJS) • Knowledge of web development fundamentals, including HTML, CSS, and JavaScript • Bachelor's degree • Proven hands-on experience with middleware tools such as Workato, Airtable, or Zapier • Must reside in and work from one of the approved states listed in the posting • Reliable internet connection and a dedicated, properly equipped workspace free of distractions • Attendance, punctuality, and reliability are essential

🏖️ Benefícios

• High-quality, low-deductible medical insurance • Low to no-cost dental and vision plans • 5 weeks of paid time off • Almost a dozen paid holidays • Employer-funded retirement • Free tuition program • Parental leave • Mental health and wellbeing resources • Reliable internet connection and a dedicated, properly equipped workspace required for remote work

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