Performance Marketing Specialist

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🕒 Outubro 23

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

📈 Marketing de Performance

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Descrição

• Execute and manage paid media campaigns across Google Ads, including Search, Shopping, Performance Max, Demand Gen, and YouTube • Manage Microsoft Ads Search and Shopping campaigns • Optimize campaigns daily and weekly through bid strategy management, budget allocation, targeting refinement, and creative testing to maximize ROAS • Align campaigns with brand objectives, promotional calendars, seasonal priorities, and marketing strategies • Monitor campaign delivery, pacing, budgets, and performance against established goals • Identify and resolve campaign performance issues • Support or collaborate on Meta campaigns, including audience strategy and cross-channel testing • Own keyword and search query strategies, including keyword research, campaign buildout, match-type management, negative keywords, and search term optimization • Manage and optimize Google Merchant Center and Microsoft Merchant Center product feeds • Ensure accurate product data, promotions, pricing, and channel setup for Shopping and Performance Max campaigns • Develop paid search strategies across brands and product categories • Lead paid search ad copy, extensions/assets, creative concepts, and landing page recommendations • Recommend website and funnel enhancements to improve conversion rates and product sell-through • Ensure accurate conversion tracking and performance measurement • Collaborate on GA4, Google Tag Manager, Microsoft UET, enhanced conversions, and attribution best practices • Monitor and analyze campaign performance, trends, competitor activity, category dynamics, and seasonality • Build and maintain weekly and monthly performance reports using GA4, Google Ads, Microsoft Ads, Looker Studio, and internal dashboards • Translate performance data into insights, recommendations, and next steps • Identify opportunities to improve marketing efficiency, revenue, and return on investment • Partner with Creative, Merchandising, Web, Email, Planning, E-Commerce, and Paid Media teams • Coordinate campaigns and promotions with internal and external stakeholders • Share performance insights and cross-channel learnings with Marketing and E-Commerce teams • Support special projects and other performance marketing initiatives

🎯 Requisitos

• Bachelor's degree in Business, Marketing, Commerce, or a related field or at least 2 years of relevant performance marketing experience • 2+ years of hands-on experience managing Google Ads for e-commerce brands • 2+ years of experience working in a fast-paced e-commerce environment • Hands-on experience managing Microsoft Ads, including campaign setup, optimization, bidding, and budget management • Experience with Google Shopping and Performance Max campaigns • Experience with Google Merchant Center and product feed optimization • Strong understanding of performance marketing KPIs, including ROAS, CPA, CVR, AOV, LTV, Incrementality, and Margin • Proficiency with Google Ads and Microsoft Ads • Proficiency with GA4 and digital marketing reporting • Working knowledge of Google Tag Manager, including conversion setup and troubleshooting • Familiarity with Microsoft UET, conversion goals, and tracking troubleshooting • Experience with Google Merchant Center and Microsoft Merchant Center • Proficiency with Microsoft Office 365, particularly Excel, and Google Sheets • Ability to interpret performance data and turn insights into actionable recommendations • Ability to manage multiple brands, campaigns, priorities, and deadlines simultaneously • Experience in the hunting, fishing, shooting, sporting goods, or outdoor industry preferred • Experience managing paid media for multiple brands or e-commerce websites preferred • Experience working with seasonal product categories preferred • Experience with advanced product feed management and optimization preferred • Experience supporting integrated, multi-channel marketing strategies preferred

🏖️ Benefícios

• Fully remote work arrangement

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