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Senior Growth Marketing Specialist

🕒 Setembro 23

🌪️ Kansas, Missouri – Remoto

infoinfo

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Spring Venture Group

1001 - 5000 funcionários

Fundada em 2009

💼 Consultoria

📣 Marketing

🏥 Saúde

Consulting • Marketing • Healthcare

A Spring Venture Group é uma corretora de seguros de saúde líder do setor dedicada a proteger a saúde e o bem-estar financeiro de seus clientes. Através de tecnologia avançada, marketing, análises e estratégias de vendas de ponta, a empresa fornece aos clientes as ferramentas para comparar eficazmente as operadoras de seguros de saúde. Sua missão é ajudar os clientes a encontrar apólices de seguro de saúde que proporcionem tranquilidade, oferecendo educação, orientação e suporte a longo prazo. A empresa valoriza inovação e colaboração, promovendo uma cultura de trabalho inclusiva onde os funcionários podem prosperar e avançar em suas carreiras. A Spring Venture Group está comprometida em oferecer experiências excepcionais a seus clientes e parceiros por meio do uso inovador de tecnologia e ciência de dados.

Descrição

• Own the end-to-end experimentation and optimization roadmap • Form data-backed hypotheses, prioritize tests, define variant assets, and perform post-test analysis • Optimize landing pages for ad relevance, message match, and Google Ads/Meta Quality Score improvements • Maintain SEO best practices across conversion-focused landing pages • Design, configure, execute, QA, and analyze A/B and multivariate tests using enterprise testing suites • Make minor content, copy, and logic updates to WordPress landing pages using Breakdance Builder • Collaborate with web developers on core development, technical implementations, and tracking integrations • Analyze user behavior, funnel drop-offs, form friction, and conversion paths using GA4 and Hotjar • Map custom events and triggers to validate test metrics • Optimize form fills, digital quote engine completions, digital enrollments, and click-to-call actions • Collaborate with Paid Media, SEO, UX/UI Design, and Web Development teams • Build performance dashboards and report conversion lifts and acquisition cost savings to marketing leadership • Use generative AI to brainstorm copy variations, accelerate wireframing, and analyze qualitative feedback

🎯 Requisitos

• 4+ years of dedicated experience in CRO, web optimization, or growth marketing • Proven track record of improving conversion performance and managing testing roadmaps • Strong understanding of paid acquisition channels, including Meta Ads and Google Ads • Familiarity with on-page SEO principles, header tags, content hierarchy, and conversion-focused layouts • Baseline understanding of WordPress and modern visual/block frameworks; Breakdance Builder or similar preferred • Awareness of how tracking scripts and element styling impact PageSpeed scores • Expert-level knowledge of GA4 and Google Tag Manager (GTM) • Ability to set up custom events and triggers to validate test metrics • Hands-on experience with enterprise testing suites, preferably Optimizely; VWO or other platforms acceptable • Baseline understanding of UX principles • Basic understanding of HTML/CSS • Experience in lead-generation environments such as Healthcare, Insurance, FinTech, or highly regulated spaces strongly preferred • Ability to use generative AI tools for copy variations, wireframing, qualitative feedback analysis, and testing-lifecycle efficiency • Ability to work remotely in the United States

🏖️ Benefícios

• Remote work environment with equipment provided • Competitive compensation • Medical, Dental and Vision benefits after a short waiting period • 401k matching program • Generous paid time off program with an additional company break during the holidays • Annual Volunteer Time Off (VTO) • Donation matching program • Life Insurance • Employee Assistance Program (health & well-being on and off the job) • Rewards and Recognition • Maternity and Parental Leave • Training program and ongoing support throughout your entire Spring Venture Group career • Diverse, inclusive & welcoming culture • Optional enrollment in HSA/FSA • AD&D insurance • Spousal/Dependent life insurance • Short Term/Long Term Disability • Travel Assist • Legal plans • Identity Protection • HIPAA-compliant designated workplace

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