Regional Marketing Lead – NF1-PN

Vaga não está no LinkedIn

🕒 Setembro 1

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $184.000 - $245.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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SpringWorks Therapeutics

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2017

🏥 Saúde

💼 Consultoria

🎖️ Defesa

Healthcare • Consulting • Defense

A SpringWorks Therapeutics é uma empresa biofarmacêutica em estágio comercial focada no desenvolvimento e comercialização de medicina de precisão para cânceres devastadores. A empresa emprega uma abordagem de medicina de precisão para criar medicamentos que transformam vidas, com o objetivo de melhorar a vida dos pacientes com condições severas de câncer. Ao desenvolver tratamentos oncológicos direcionados, a SpringWorks Therapeutics busca liberar todo o potencial dessas terapias para estender e melhorar a vida dos pacientes. Seu trabalho inclui um foco em oncologia rara, combinações de BCMA em mieloma múltiplo e tumores sólidos metastáticos definidos por biomarcadores.

Descrição

• Develop and implement regional engagement strategies with disease-state Key Thought Leaders for OGSIVEO and future NF1-PN brands • Generate market and stakeholder insights to inform brand strategy and positioning • Represent SpringWorks and the brand with Key Thought Leaders and Medical Experts • Serve as liaison for the Executive team at prioritized congresses such as ASCO and CTOS • Create and maintain KTL and stakeholder lists, engagement strategies, and action plans • Mobilize thought leaders to community peers in oncology clinics • Implement and measure national and regional congress strategies • Recruit, organize, and moderate KTL meetings and discussions • Identify and implement Peer-to-Peer programming and manage P2P agency relationships • Monitor regional market trends and update engagement plans • Identify thought leaders for promotional speaker programs, advisory boards, conferences, and training meetings • Build relationships with Sales, TBM, Marketing, Market Access, Medical Affairs, and other functions • Contribute to brand planning and lead or assist advisory board design, recruitment, and execution • Identify and recruit speakers and lead speaker training and program execution • Develop KPI measurement linked to national and local plans • Ensure promotional tactics comply with applicable laws, regulations, procedures, and branding guidelines • Develop speaker decks, advisory board decks, and KTL resources • Own and reconcile activity and event budgets • Lead annual national and regional congress planning, execution, measurement, reporting, and KTL insights • Lead annual P2P planning, execution, measurement, reporting, speaker utilization, and monthly/quarterly reporting • Lead quarterly and on-demand brand insights generation and KTL insight reporting • Perform other duties as assigned

🎯 Requisitos

• BA/BS degree required • 9+ years of proven experience in pharmaceutical and/or healthcare industry brand marketing and sales (or 7+ years with advanced degree; listed as preferred) • Proven successful track record of relationship building with external stakeholders and extracting business-relevant insights • Direct Thought Leader Engagement experience • Understanding of the US Oncology landscape, including Community Oncology, Academic Oncology, GPOs, payer landscape, and Specialty Pharmacy stakeholders • Experience across P2P, Personal, Non-Personal, and Patient Marketing channels • Successful track record understanding the US regulatory environment and navigating MLR review • Strong scientific acumen • Ability to work cross-functionally and manage multiple projects simultaneously • High proficiency with Microsoft Word, PowerPoint, and Excel • Strong analytical skills and ability to navigate complex challenges • Excellent oral and written communication skills; ability to translate complex information into succinct messages and deliver influential presentations • Strong understanding of commercial business aspects and cross-functional strategic alignment • Expert knowledge of pharmaceutical operating guidelines • Proven project and vendor management skills, including budget management, planning, prioritization, objective setting, and logistics execution • Expertise in expense budget planning, tracking, and ROI measurement • Results-oriented with leadership and influencing skills • Ability and eagerness to work in a fast-paced environment • High ethical standards and personal integrity • Willingness to travel up to 75% of the time, including conferences on weekends and overnight programs • Must reside within the Eastern US

🏖️ Benefícios

• Discretionary annual bonus may be available based on individual and Company performance • Best-in-class benefits for SpringWorkers • Access to health and welfare, retirement, paid time off, and other benefits as described in the company benefits information