Website and Growth Strategy Manager

🕒 Junho 24

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Sprout Social, Inc.

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2010

📣 Marketing

☁️ SaaS

🌍 Impacto Social

Marketing • SaaS • Social Impact

A Sprout Social, Inc. é uma provedora líder de soluções de gestão de mídia social. A empresa oferece uma plataforma abrangente que permite às empresas otimizar o atendimento ao cliente, aprimorar a gestão de comunidades e impulsionar esforços de marketing em diversos canais de mídia social. Com funcionalidades como engajamento, publicação, análises e social listening, a Sprout Social ajuda as organizações a descobrir tendências, reunir insights e ampliar o reconhecimento da marca. Sua plataforma integra IA e automação para melhorar a eficiência e personalizar o atendimento ao cliente. Além disso, a Sprout Social oferece ferramentas de marketing de influência e advocacy de funcionários para aumentar o alcance social. Confiada por mais de 30. 000 marcas e reconhecida por seus produtos de software de primeira linha, a Sprout Social atende a empresas, agências e pequenos a médios negócios, fornecendo soluções inovadoras para maximizar o impacto das estratégias de mídia social.

Descrição

• Act as the primary conduit between Marketing and Growth Product, aligning strategies, priorities, and execution across teams. • Define and drive the strategy for critical handoff moments from website to product, including segmentation, routing, and conversion optimization ensuring a cohesive visual and user experience (UX) framework across public-facing web properties and the in-app onboarding environment. • Lead the vision for integrating marketing intent data with product usage data, enabling a unified view of the customer and powering personalization. • Architect scalable web pathways for different buyer segments, balancing self-service growth with enterprise routing. • Define segmentation and behavioral frameworks that power lifecycle marketing and in-product experiences. • Establish and drive reporting frameworks that connect upstream acquisition to downstream activation, PQLs, and revenue impact.

🎯 Requisitos

• 6+ years of experience in Digital Marketing, Product Marketing, or Growth within B2B SaaS. • Proven experience owning strategy in a Product-Led Growth (PLG) or self-service growth environment. • Strong technical fluency across marketing, product, and data platforms (e.g., AEP, Adobe CJA/Target, Salesforce, MixPanel, Pendo, Redshift) • Demonstrated ability to influence and align cross-functional stakeholders at multiple levels. • Track record of driving measurable impact across complex, multi-stage funnels.

🏖️ Benefícios

• Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents. • Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources. • 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match). • 100% employer-paid Life and Disability insurance for your peace of mind. • A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year. • Up to 16 weeks of paid leave for new parents to support you in expanding your family. • A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being. • A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet. • 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations. • Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.