Senior Demand Generation Marketer

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🕒 Julho 21

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Stratus

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2001

🛡️ Seguros

💼 Consultoria

📦 Logística

Insurance • Consulting • Logistics

A Stratus é uma empresa de tecnologia e consultoria B2B que ajuda seguradoras de propriedades e acidentes e Agentes Gerais a modernizar sistemas legados, migrar para a nuvem e transformar dados de seguros para permitir lançamentos de produtos mais rápidos, melhores análises e eficiência operacional. Oferece serviços focados no domínio, incluindo implementação e otimização de Guidewire e Insurity, roteiros de migração para a nuvem na Azure, prontidão e execução de IA, estratégia e governança de dados, manutenção de aplicativos e garantia de qualidade, suporte à seleção de plataformas e talentos de TI sob demanda através de pods de entrega integrados. A Stratus se posiciona como um parceiro próximo, oferecendo soluções práticas de modernização e talentos para transformação tecnológica de seguros focadas nas pessoas.

Descrição

• Own the demand generation strategy and roadmap across paid, organic, ABM, email/lifecycle, and events channels • Build and manage a multi-channel pipeline engine, from top-of-funnel awareness through MQL/SQL handoff • Partner with sales leadership to define and refine ideal customer profile, account scoring, and lead routing • Design and run account-based marketing programs targeting a defined list of high-value target accounts • Manage and optimize paid media spend (search, social, retargeting) with a clear eye on CAC and pipeline efficiency, not just clicks • Build lifecycle and nurture programs that move leads through the funnel with minimal manual lift • Establish and own the demand gen reporting cadence: pipeline sourced/influenced, funnel conversion rates, channel efficiency, and forecast contribution • Collaborate with content and product marketing to ensure campaigns are grounded in a strong narrative and speak to the actual buyer, not generic B2B messaging • Continuously test, measure, and iterate; this role has a bias toward shipping and learning over perfecting a plan in a doc • Help build the systems and processes (not just the campaigns) that let demand gen scale as the team grows

🎯 Requisitos

• 5-8+ years in B2B SaaS demand generation, with at least 2 years in a senior or lead capacity • A track record of owning pipeline targets and being directly accountable for hitting them • Deep fluency in the modern MarTech stack (marketing automation, CRM, ABM tooling, attribution/reporting) • Experience building programs from a relatively blank slate, not just optimizing an existing, mature engine • Strong instincts for the balance between volume and quality of pipeline; you know that a full top-of-funnel doesn't matter if it doesn't convert • Comfort operating with real ambiguity and shifting priorities; you build the plane while flying it, and you don't need every process defined before you start • Sharp analytical skills paired with the ability to translate data into a clear story and a clear next action • Excellent cross-functional collaborator, especially with sales and RevOps; you see pipeline as a shared outcome, not a marketing-only metric • A bias toward action: comfortable shipping an 80%-ready campaign this week over a perfect one next quarter • A genuinely creative streak; you can come up with out-of-the-box campaign ideas that break through the noise, not just run the standard playbook • Nice to Have Experience marketing to a technical, trade, or vertical-specific buyer (construction, industrial, field services, or similar) • Experience in a company scaling quickly, ideally through a Series A/B growth stage • Familiarity with AI-assisted marketing tooling and workflows

🏖️ Benefícios

• Comprehensive and competitive health benefits plan • Matching 401k contributions • 20 days annual PTO • Primarily remote work with occasional annual team onsites. • Fast-paced environment with ownership over outcomes