AEO and GEO Marketing Manager

🕒 Julho 14

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Stripe

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2010

💳 Fintech

🛍️ Comércio Eletrônico

🤝 B2B

💰 Venture Round em 2021-05

Fintech • eCommerce • B2B

A Stripe é uma plataforma de infraestrutura financeira para empresas. Milhões de empresas—desde as maiores corporações do mundo até as startups mais ambiciosas—usam a Stripe para aceitar pagamentos, aumentar sua receita e acelerar novas oportunidades de negócios. Com sedes em São Francisco e Dublin, a empresa visa aumentar o PIB da internet.

Descrição

• Lead the growth and user acquisition strategy for the Answer Engine Optimization channel • Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users • Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels • Deliver regular reports and updates on channel performance to track progress and identify new opportunities • Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap

🎯 Requisitos

• 5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization • Proven technical experience making websites SEO and AEO-friendly • Experience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions • Experience applying user intent analysis to prioritize actions that deliver measurable outcomes • Proven ability to take initiative, independently problem-solve, and drive tasks to completion • Experience leading project roadmaps across cross-functional stakeholders, including engineering and content teams • Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG) • Experience managing search optimization in-house for business-to-business (B2B) software-as-a-service (SaaS) companies • Experience working within the fintech, payments, billing, accounting, or startup industries • Experience writing SQL queries to extract and gather data independently • Bachelor's degree or 4 years of additional relevant professional experience

🏖️ Benefícios

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development • Bonuses • Stock options • Equipment allowances