VP, Marketing

Vaga não está no LinkedIn

🕒 Maio 14

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $210.000 - $250.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Sureify

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2012

💳 Fintech

☁️ SaaS

Fintech • Insurance • SaaS

Sureify é uma empresa de tecnologia especializada em soluções digitais para a indústria de seguros de vida e anuidades. Seu conjunto de produtos modulares, conhecido como Lifetime, oferece aplicativos configuráveis para aquisição de apólices, atendimento e engajamento, aprimorando a interação entre seguradoras, agentes e clientes. Ao aproveitar uma plataforma abrangente de dados e fluxos de trabalho, Sureify capacita os usuários com experiências inovadoras ao longo do ciclo de vida da apólice, visando melhorar a eficiência e a satisfação do cliente.

Descrição

• Develop and execute a comprehensive marketing strategy aligned with company growth objectives and revenue goals. • Partner closely with the Chief Customer Officer and Sales leadership to drive pipeline generation, account expansion, customer engagement, and market positioning. • Serve as the strategic steward of the Sureify brand, ensuring consistency across messaging, visual identity, thought leadership, events, digital channels, and customer experiences. • Lead demand generation initiatives across inbound, outbound, ABM, partner marketing, events, and digital campaigns. • Own marketing operations, planning, forecasting, budgeting, reporting, and KPI measurement with a strong focus on efficiency and ROI. • Translate company strategy and product direction into compelling market narratives and differentiated positioning. • Oversee development of marketing content, sales enablement materials, website strategy, customer communications, and product marketing assets. • Act as a player-coach leader for a small team of marketing professionals and agency partners, balancing leadership, mentorship, and direct execution. • Drive cross-functional alignment between Marketing, Sales, Product, Account Management, and Executive Leadership. • Lead creative direction for campaigns, content, brand evolution, and market presence. • Establish scalable processes, workflows, and operational rigor within the marketing organization. • Analyze market trends, customer insights, competitive positioning, and campaign performance to continuously refine strategy.

🎯 Requisitos

• 12+ years of experience in B2B SaaS marketing, preferably within enterprise software, insurtech, fintech, or regulated industries. • Proven success leading both strategic marketing initiatives and hands-on execution in high-growth environments. • Experience partnering closely with Sales and Account Management organizations to drive measurable business outcomes. • Strong understanding of modern demand generation, account-based marketing, lifecycle marketing, and brand development. • Demonstrated ability to build and scale marketing functions with lean teams and limited resources. • Strong operational mindset with experience managing budgets, forecasting, KPIs, and marketing analytics. • Exceptional communication, storytelling, and presentation skills. • Experience leading creative direction and brand strategy across multiple channels. • Collaborative leadership style with the ability to influence across departments and executive stakeholders. • Familiarity with Salesforce, HubSpot, and modern marketing technology platforms. • Experience in insurance, financial services, or highly regulated industries is a plus.