Director of Analytics – Performance

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Swoop

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2011

⚕️ Seguro de Saúde

💳 Fintech

💊 Farmacêutico

Healthcare Insurance • Fintech • Pharmaceuticals

A Swoop é uma empresa de soluções de marketing voltada para as indústrias farmacêutica e de ciências da vida, especializada em marketing direto ao consumidor (DTC) e marketing para profissionais de saúde (HCP). A empresa utiliza tecnologia avançada de IA e dados para melhorar o engajamento centrado no paciente e criar conexões significativas entre pacientes, profissionais de saúde e marcas. Ao focar em estratégias omnichannel em conformidade com a privacidade, a Swoop busca otimizar o desempenho do marketing de saúde e melhorar os resultados de saúde em várias plataformas, incluindo redes sociais e televisão.

Descrição

• Serve as the performance strategist for Swoop’s most strategic healthcare clients, managing campaign analytics from data collection through insights and delivery. • Analyze campaign reports, monitor trends, and proactively identify and address underperformance or opportunities. • Partner with the Sales and Account Management teams to synthesize performance metrics and measurement definition, and present high-impact recommendations to clients and internal leadership. • Lead audience-segment creation strategies, aligned with third-party measurement vendors and proposed rule changes, to improve outcomes. • Act as a consultative partner to agencies and brand teams, providing education and guidance on best practices for targeting, optimization, and measurement. • Juggle multiple high-priority accounts and internal initiatives with precision, timeliness, and a collaborative mindset.

🎯 Requisitos

• 6+ years of experience in digital or programmatic advertising, preferably in analytics, performance strategy, or account services • A strong understanding of healthcare data metrics, medical terminology (ICD-10, CPT, Rx, etc.), and campaign performance measurement • Experience navigating strategic conversations with both agencies and client-direct pharma/healthcare partners • Familiarity with the programmatic advertising ecosystem, including DSPs and ad verification tools • Advanced analytics and Excel skills and proficiency across the Microsoft 365 suite • A Bachelor’s degree or equivalent experience.

🏖️ Benefícios

• Professional growth opportunities • Commitment to innovation