Director, Marketing Analytics

🕒 6 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $174.100 - $221.900 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Tandem Diabetes Care

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🔧 Hardware

☁️ SaaS

👥 B2C

Hardware • SaaS • B2C

A Tandem Diabetes Care é uma empresa de dispositivos médicos que projeta e fabrica bombas de insulina e sistemas automatizados de entrega de insulina, alimentados por seu algoritmo preditivo Control-IQ+. Seus produtos, incluindo o t:slim X2 e o Tandem Mobi, integram-se a monitores contínuos de glicose e smartphones compatíveis, suportam atualizações remotas de software e são acompanhados por aplicativos baseados em nuvem e em dispositivos móveis, além de treinamento e suporte 24 horas por dia, 7 dias por semana, para ajudar as pessoas a gerenciar a terapia de insulina.

Descrição

• Owns the end-to-end measurement and insights approach for healthcare provider (HCP) marketing and patient marketing from awareness and engagement through lead capture, qualification, field conversion, therapy starts/orders, and retention/renewal • Builds and owns a single measurement framework across (HCP) and patient journeys that connects marketing touchpoints to commercial outcomes (e.g., qualified leads, referral/pipeline proxies, orders/starts, renewals) • Standardizes key performance indicator (KPI) definitions and calculation logic with the Center of Excellence and Commercial Analytics leaders • Establishes a weekly operating view and a monthly executive scorecard • Designs and maintains a transparent, world class attribution approach across channels and activities • Drives the roadmap from rules-based attribution to multi-touch approaches to incrementality/causal measurement • Partners with Finance/Marketing leadership to build return on investment (ROI) frameworks that inform budget allocation, channel mix decisions, and marginal ROI discussions • Develops and improves segmentation/targeting strategies for HCPs and patients • Creates and operationalizes lead scoring/propensity models and journey triggers • Translates insights into execution via customer relationship management (CRM) systems and marketing automation platforms • Maps and measures the patient funnel end-to-end; identifies where/why patients stall or drop • Sizes the biggest conversion and efficiency opportunities and translate into prioritized actions with clear owners and expected impact • Owns measurement readiness: campaign taxonomy, tagging standards (UTMs), event definitions, instrumentation strategy, and data quality monitoring • Partners with IT/Data/COE to build scalable assets • Ensures analytics practices align with regulated environment expectations • Delivers executive-ready insights

🎯 Requisitos

• Strong understanding of go-to-market (GTM) processes and commercial systems (e.g., Salesforce/CRM, BI tools, modern data stacks) • Ability to simplify data complexity, drive alignment and convert insights into action • Experience integrating third-party datasets and solving identity resolution/master data challenges preferred • Familiarity with forecasting, experimentation/causal inference, and marketing measurement approaches preferred • Skilled at effectively communicating department or area issues and results within and across functional areas and conducting presentations of technical information concerning specific projects or timelines • Able to gain cooperation of others at all levels within the organization • Skilled at effectively leading a cooperative team effort and organizing resources to achieve team goals • Able to make and prioritize process and resource decisions based on overall team needs • Proven experience building performance measurement systems across multiple channels and journeys (HCP and patient marketing) • Strong command of funnel analytics, KPI design, and attribution/ROI approaches; comfort with imperfect data and ambiguity • Business intelligence experience using systems such as Tableau, Power BI or Looker required; Experience with Python or R strongly preferred • Demonstrated ability to influence senior stakeholders across Marketing, Sales/Commercial, Finance and Strategy with clear recommendations • Incrementality testing / causal inference experience (matched markets, holdouts, quasi-experiments) • Experience with Marketing Mix Methodologies and other budget optimization approaches • Excellent analytical skills and deep familiarity with CRM and marketing automation ecosystems (e.g., Salesforce + Eloqua, Marketo, and Marketing Cloud) as well as common media platforms such as Google, Bing, Meta, Youtube, and TikTok • Experience partnering with Strategy and Finance on Annual Operating Plan and Strategic Planning • Strategic thinking, analytical rigor, business judgment, structured problem solving, stakeholder leadership, executive storytelling, measurement discipline, and a “build the system” data-product mindset

🏖️ Benefícios

• health care benefits such as medical, dental, vision available your first day • health savings accounts • flexible saving accounts • 11 paid holidays per year • unlimited PTO • access to a 401k plan with company match • Employee Stock Purchase plan