Director of Demand Gen

🕒 Junho 25

🏈 Alabama, Arizona, +19 estados a mais – Remoto

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🦞 Maine – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🔔 Pennsylvania – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $170.000 - $180.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Tapcart

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2017

🛍️ Comércio Eletrônico

☁️ SaaS

🛒 Varejo

💰 $50.000.000 Series B em 2021-06

eCommerce • SaaS • Retail

Tapcart é uma plataforma de desenvolvimento de aplicativos móveis adaptada para marcas de eCommerce que utilizam Shopify. Ela capacita essas marcas a criar e personalizar aplicativos móveis envolventes sem a necessidade de programação, facilitando o aprimoramento das relações com os clientes por meio de experiências de aplicativos personalizadas. Tapcart também fornece ferramentas de análise e marketing para ajudar as marcas a otimizar o desempenho dos aplicativos e impulsionar o crescimento das vendas por meio de recursos como notificações push e integração perfeita com sistemas de eCommerce existentes.

Descrição

• Own and scale our demand generation engine: You'll take full ownership of multi-channel pipeline generation — paid media, email, events, content, partner channels, SEO/AEO — with accountability for qualified pipeline and ROI. You know how to build a demand program that compounds over time, not just one that spends budget. • Bring strategic marketing leadership to the team: You'll help define Tapcart's marketing strategy at the category level — refining our ICP targeting, messaging, campaign architecture, and go-to-market approach. You'll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa). • Build and optimize GTM systems: You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs. You build things that work while you sleep. • Use AI to 10x our output: You'll be at the forefront of AI-driven marketing, deploying tools and automations that multiply the team's output — from trigger-based outbound and content systems to workflow automation and performance analysis. You build with AI, not just use it. • Cross-functional collaboration and leadership: You’ll drive alignment with Sales, Rev Ops, Product, and CS and contribute to how we structure and prioritize as the teams grow. You're a player-coach who makes the people around them better. • Connect brand to pipeline: You'll ensure Tapcart's campaigns and content aren't just producing impressions, they're producing pipeline. You'll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes.

🎯 Requisitos

• Proven demand generation leadership: You've owned multi-channel demand programs in a B2B SaaS environment and have a track record of building qualified pipeline. You've managed real budgets and can speak the language of marketing and sales metrics/KPIs. • Strategic marketing instincts: You can zoom out and develop a positioning framework or GTM strategy, then zoom in and execute a campaign. You're not purely a performance marketer — you understand brand, narrative, and how they compound with paid and organic channels. • AI-powered operational leverage: You use AI tools to build systems and workflows — automating research, enrichment, content production, and reporting — not just to write copy faster. You can evaluate new tools quickly and deploy them with purpose. • Deep marketing tech fluency: You have strong working knowledge of HubSpot (or a comparable MAP) and can build workflows, lifecycle programs, and reporting dashboards from scratch. CRM hygiene and attribution aren't afterthoughts for you. • Strong analytical instincts: You're fluent in funnel metrics, pipeline reporting, and performance analysis. You can pull your own data, identify what's working, and make the case for shifting resources with confidence. • Leadership and cross-functional credibility: You've influenced without full authority — working across Sales, Rev Ops, Product, and Leadership to align on goals and get things done. You're a clear communicator who builds trust quickly. • Startup operating mode: You're energized by fast-moving environments where priorities shift, budgets are tight, and results are what matter. You don't need a large team to operate at a high level — you know how to multiply your own output. • BONUS IF YOU HAVE: • - Experience in the Shopify or DTC e-commerce ecosystem • - Hands-on experience with Apollo, Zapier, Clay, or similar GTM tooling • - Background spanning both brand and performance marketing • - Familiarity with programmatic SEO or content-led growth strategies • - Prior experience hiring or managing marketing team members

🏖️ Benefícios

• 401(k) plan and equity grants for all full-time employees — because we grow together • Competitive compensation with room to grow • Affordable, high-quality medical, dental, and vision coverage • Mental health support via Headspace and Talkspace, ensuring your whole self is supported • Flexible PTO policy — take the time you need to rest and recharge • 11 paid company holidays • Work remotely • One-time home office setup stipend to get you started • Recurring merchant shopping stipend so you can experience the magic of Tapcart like our customers do