Marketing Lifecycle & Automation Manager

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🕒 Setembro 21

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

👻 Score fantasma 12%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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TAXWELL

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2003

⚖️ Jurídico

💸 Finanças

💼 Consultoria

Legal • Finance • Consulting

Jogadores de nicho, segmento de qualidade, mais de 20 anos de experiência em questões fiscais e corporativas internacionais e nacionais, advogados tributários e corporativos, litígios no Supremo Tribunal, ex-Big4, cooperação estreita com árbitros renomados e advogados estrangeiros, crescimento autônomo e constante.

Descrição

• Build, test, launch, troubleshoot, and optimize automated nurture programs, Engagement Studio journeys, forms, landing pages, segmentation rules, scoring models, and triggered communications • Develop journeys spanning prospect engagement, qualification, sales follow-up, conversion, onboarding, retention, and re-engagement • Replace one-time communications and manual processes with scalable automation • Own marketing requirements for lead scoring, grading, qualification, routing, prioritization, and marketing-to-sales handoffs • Analyze lead progression from initial engagement through sales acceptance, opportunity creation, conversion, and retention • Partner with campaign and channel owners to develop targeted audiences, automated follow-up, testing strategies, and reusable journey frameworks • Serve as B2B Marketing’s subject-matter expert and primary hands-on user of Salesforce Marketing Cloud Account Engagement • Diagnose campaign, segmentation, synchronization, data-quality, and automation issues, escalating platform or integration needs when necessary • Partner with Marketing Operations, Data, and AI teams to define fields, audience signals, business rules, integrations, and insights needed to expand automation and personalization • Monitor lifecycle engagement, funnel progression, conversion, and program effectiveness • Translate performance insights into improvements to audiences, messaging, scoring, timing, and journey paths • Connect lifecycle programs to pipeline, revenue, adoption, and retention outcomes

🎯 Requisitos

• 5+ years of experience in B2B marketing automation, lifecycle marketing, demand generation, CRM marketing, or a related field • 3+ years of hands-on experience building and optimizing programs in Salesforce Marketing Cloud Account Engagement (Pardot) • Experience with Engagement Studio, segmentation, automation rules, forms, landing pages, scoring, grading, and campaign reporting • Strong understanding of lead management, funnel stages, routing, qualification, and marketing-to-sales handoffs • Ability to translate business needs into automation logic, audience criteria, data requirements, and reporting specifications • Experience working with Marketing Operations, Data, Analytics, or AI teams to enable automation and personalization • Salesforce Account Engagement/Pardot certification preferred

🏖️ Benefícios

• Supportive, open, and inclusive atmosphere • Equal opportunity employment • Disability accommodations available during the hiring process