Senior Integrated Marketing Manager

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🕒 Outubro 9

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

👻 Score fantasma 12%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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TAXWELL

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2003

⚖️ Jurídico

💸 Finanças

💼 Consultoria

Legal • Finance • Consulting

Jogadores de nicho, segmento de qualidade, mais de 20 anos de experiência em questões fiscais e corporativas internacionais e nacionais, advogados tributários e corporativos, litígios no Supremo Tribunal, ex-Big4, cooperação estreita com árbitros renomados e advogados estrangeiros, crescimento autônomo e constante.

Descrição

• Develop and own TaxAct’s U.S. Hispanic marketing strategy • Lead annual and seasonal integrated marketing planning across Brand, Performance Marketing, CRM, Product, PR, creators, partnerships, and owned channels • Translate business, brand, and audience objectives into clear integrated briefs • Lead the U.S. Hispanic marketing agency relationship and evaluate recommendations and creative work • Champion the Hispanic consumer within TaxAct through cultural and marketplace insights • Partner with Brand and Research on culturally relevant positioning, messaging, creative platforms, and customer experiences • Partner with Performance Marketing & Media on media strategy, allocation, flighting, and optimization • Own the quality and consistency of the Spanish-language customer experience across advertising, content, CRM, landing pages, and the end-to-end product journey • Establish measurement across awareness, consideration, engagement, acquisition, conversion, revenue, CPA, ROAS, and long-term brand and customer growth • Use consumer research, cultural insight, brand measures, and channel performance to improve strategy and integrated marketing plans

🎯 Requisitos

• Eight or more years of experience in integrated marketing, brand strategy, multicultural marketing, consumer marketing, or a related discipline • Demonstrated track record developing and leading U.S. Hispanic marketing strategies and campaigns, including Spanish-language work, from audience insight and briefing through execution, measurement, and optimization • Meaningful experience marketing to U.S. Hispanic consumers, with a nuanced understanding of cultural, linguistic, behavioral, and generational differences within the market • Professional fluency in English and Spanish • Ability to evaluate Spanish-language strategy, copy, creative, and experiences for meaning, tone, cultural relevance, and brand alignment • Experience leading agencies and cross-functional teams from strategy and briefing through execution, measurement, and optimization • Strong understanding of paid, owned, earned, and lifecycle marketing • Experience using consumer research, brand metrics, and acquisition data to make decisions and communicate recommendations to senior stakeholders

🏖️ Benefícios

• Opportunity to grow your career within a collaborative and fast-paced marketing organization • Hands-on experience working across brand, product, and digital experiences • A team environment that values ownership, initiative, and partnership • Remote working culture • Supportive, open, and inclusive atmosphere • Equal opportunity employment