Director of Growth Marketing

🕒 Julho 9

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $112.000 - $140.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Crescimento

👻 Score fantasma 7%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Teachstone

51 - 200 funcionários

Fundada em 2008

📚 Educação

☁️ SaaS

🤝 B2B

Education • SaaS • B2B

A Teachstone é uma empresa focada em melhorar a qualidade educacional por meio de interações eficazes entre educadores e crianças. A empresa desenvolveu o framework CLASS® para ajudar educadores a aprimorar a qualidade das interações em ambientes educacionais. A Teachstone oferece uma variedade de programas de treinamento, certificações e recursos para apoiar educadores, treinadores e líderes escolares na implementação dessas estratégias em sala de aula. Seu trabalho é baseado na ideia de que interações significativas podem melhorar significativamente a aprendizagem e o desenvolvimento das crianças. A Teachstone também enfatiza o impacto social e ambiental e é uma empresa certificada como B Corporation, demonstrando um compromisso com padrões elevados de desempenho orientado por propósitos.

Descrição

• Design and optimize the interconnected journey that takes someone who has never heard of us, turns them into a high-intent lead, guides them through the sales close, and continuously nurtures them throughout their lifetime as a customer. • Develop and execute the quarterly growth blueprint, setting clear pipeline and conversion targets that align with overall business goals. • Partner closely with Product Marketing to translate audience insights into targeted, high-yield marketing strategies. • Build and oversee a cohesive, omni-channel campaign strategy that cuts through the noise and engages prospects at every stage of the buyer's journey. • Own the marketing metrics from top-of-funnel to revenue (MQL - SQL - Pipeline - Revenue). Continuously diagnose and fix funnel leakage to improve conversion rates. • Strategically plan and allocate the marketing budget across diverse demand channels (Paid Media, Email, Webinars, Events) to maximize ROI and efficiency. • Guide, mentor, elevate, and bring together a team of specialists across Demand Gen, Events, and Lifecycle marketing to achieve cohesive growth goals. • Maintain a lockstep relationship with the Sales organization, ensuring consistent lead quality, shared pipeline goals, and tight feedback loops that help close deals faster.

🎯 Requisitos

• 7+ years of growth/demand generation marketing experience, with at least 3+ years in a leadership role managing multi-disciplinary teams (Edtech or B2B experience preferred). • Deep expertise in building and optimizing full-funnel marketing engines. You know how to scale paid channels, optimize email lifecycles, and leverage events for pipeline. • Strong analytical skills. You live in dashboards, love attribution modeling, and make budget decisions based on hard data, not gut feelings. • A proven track record of partnering successfully with Sales and Product Marketing teams to achieve shared revenue goals. • A builder's mentality. You are comfortable navigating ambiguity, prioritizing ruthlessly, and driving rapid experimentation.

🏖️ Benefícios

• Fair, Competitive Pay: We ensure equal pay for equal work, using consistent salary bands based on market benchmarks, reviewed annually. Prior salaries, negotiation skills, or fear of conflict don’t influence your pay. • Comprehensive benefits: We offer an inclusive benefits package to support your overall well-being. Eligibility depends on your role and employment status.

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