Senior Manager, Lifecycle Marketing

🕒 Julho 9

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Teachstone

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2008

📚 Educação

☁️ SaaS

🤝 B2B

Education • SaaS • B2B

A Teachstone é uma empresa focada em melhorar a qualidade educacional por meio de interações eficazes entre educadores e crianças. A empresa desenvolveu o framework CLASS® para ajudar educadores a aprimorar a qualidade das interações em ambientes educacionais. A Teachstone oferece uma variedade de programas de treinamento, certificações e recursos para apoiar educadores, treinadores e líderes escolares na implementação dessas estratégias em sala de aula. Seu trabalho é baseado na ideia de que interações significativas podem melhorar significativamente a aprendizagem e o desenvolvimento das crianças. A Teachstone também enfatiza o impacto social e ambiental e é uma empresa certificada como B Corporation, demonstrando um compromisso com padrões elevados de desempenho orientado por propósitos.

Descrição

• Develop and execute a comprehensive lifecycle marketing strategy to engage, retain, and grow our customer base. • Lead the strategy for all customer-facing communications across email, SMS, and in-app messaging, ensuring a seamless and personalized experience at every touchpoint of the customer journey. • Design and build multi-channel nurture programs that guide prospects from MQL to SQL, tailoring content pathways to different stakeholders (IT, procurement, C-suite, end-users). • Build automated sequences triggered by specific website behavior, user actions, and product usage data. • Partner with the Events Lead on seamless pre- and post-event sequences that convert attendees into active pipeline. • Own the post-sale communications engine to minimize user time-to-value and drive feature adoption. • Leverage ABM tactics and product usage signals to run automated upgrade, cross-sell, and seat expansion campaigns. • Partner with Customer Success to identify 'at-risk' accounts early and deploy automated save-campaigns. • Partner with RevOps to tier target accounts (Tier 1/2/3) and build lead/account scoring models that route high-intent targets to Sales. • Group and filter the database to deliver hyper-targeted, persona-specific messaging at the exact right lifecycle stage. • Monitor unsubscribe rates, email deliverability, and overall database fatigue to maintain high sender reputation and audience trust. • Partner across Marketing, Sales, and CS to ensure high-value accounts experience a coordinated transition from prospect to customer. • Invest the time to deeply understand our product suites, customer pain points, and buyer personas. Translate this knowledge into hyper-targeted messaging that speaks directly to their daily challenges. • Maintain a panoramic view of every digital touchpoint a customer receives across their entire lifecycle to ensure a unified brand voice.

🎯 Requisitos

• 5+ years of dedicated lifecycle marketing, email marketing, account based marketing or marketing automation experience (B2B SaaS or ABM/Enterprise environment highly preferred). • Deep, hands-on admin experience with enterprise MAPs (e.g., HubSpot, Marketo, Pardot). You can build complex, branching logic workflows in your sleep. • You live in the data. You don't just look at open rates; you track click-to-opportunity conversions, pipeline velocity, LTV, and churn impact. • Comfort working with tools like Salesforce to pull product behavioral data into marketing automation. • Ability to deeply learn complex product portfolios and translate customer pain points into highly personalized messaging. You bridge the gap between technical execution and deep customer empathy.

🏖️ Benefícios

• Fair, Competitive Pay: We ensure equal pay for equal work, using consistent salary bands based on market benchmarks, reviewed annually. Prior salaries, negotiation skills, or fear of conflict don’t influence your pay. • Comprehensive benefits: We offer an inclusive benefits package to support your overall well-being. Eligibility depends on your role and employment status.