Marketing Manager

🕒 Junho 12

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TechnologyAdvice

SiteLinkedInTodas as Vagas

201 - 500 funcionários

📣 Marketing

🛍️ Comércio Eletrônico

📱 Mídia

Marketing • eCommerce • Media

A TechnologyAdvice é uma empresa de mídia e tecnologia que fornece insights e recomendações sobre produtos e serviços de tecnologia Business-to-Business (B2B). A empresa é especializada em ajudar organizações a tomarem decisões de compra informadas, oferecendo análise e comparações de várias soluções de software, incluindo software de RH, CRM, ferramentas de gerenciamento de projetos e sistemas de inteligência empresarial. Através de análises orientadas por dados e pesquisas extensivas, a TechnologyAdvice visa simplificar o processo de compra de tecnologia e fornecer recursos valiosos para empresas que buscam implementar novas soluções digitais.

Descrição

• Execute email marketing campaigns, nurture programs, and audience engagement initiatives. • Write email copy, campaign copy, landing page copy, social content, and other marketing materials. • Draft and update content assets, including guides, thought leadership pieces, promotional materials, and sales-supporting collateral. • Support event sponsorships, lead acquisition programs, follow-up workflows, and related campaign execution. • Make website and landing page updates to support marketing campaigns and content promotion. • Partner with the Senior Marketing Manager on campaign planning, execution, reporting, and optimization. • Work with design and internal stakeholders to produce campaign assets that are on brand and aligned to campaign goals. • Track campaign results and recommend practical ways to improve performance across email, content, events, paid media, and lead generation programs. • Collaborate with the SDR and sales team to support lead engagement and campaign follow-up. • Use tools such as Salesforce, ActiveCampaign, and ChatGPT to support campaign execution, reporting, and content development.

🎯 Requisitos

• 3-7 years of experience in B2B marketing with direct responsibility for email marketing, content marketing, lead generation, campaign execution, event marketing, or related demand generation activities. • Experience executing multi-channel marketing campaigns and coordinating deliverables across content, email, web, events, and lead generation programs. • Hands-on experience working in CRM and marketing automation platforms such as Salesforce, ActiveCampaign, HubSpot, Marketo, Pardot, or similar tools. • Experience creating marketing content, including email campaigns, landing pages, campaign assets, lead generation offers, thought leadership content, or promotional materials. • Proven ability to manage multiple concurrent projects, prioritize effectively, and deliver work accurately in a fast-paced environment. • Experience analyzing campaign results and recommending optimizations based on engagement, lead generation, conversion, or pipeline performance metrics. • Experience working within a B2B technology, SaaS, media, publishing, or demand generation environment is strongly preferred. • Brings curiosity, accountability, and a strong desire to expand their marketing expertise, take on increasing ownership, and continue growing their career. • Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward.

🏖️ Benefícios

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives. • Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays. • Remote-First Culture: Work from the comfort of your home. • Flexible PTO: Take the time you need, when you need it. • Health Coverage: Medical, dental, and vision plans for you and your family. • Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage. • 401K with Match: Secure your future with our company-matched retirement savings. • Paid Parental Leave: Support for new parents during life’s special moments. • Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements. • Pet Insurance: Care for your furry family members. • Speaker Series Bonus: Present in our monthly speaker series and earn a bonus. • Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning. • Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years. • In-Office Perks: Enjoy catered lunches for our in-office team.