Marketing Campaign Manager – Product Marketing

🕒 Julho 1

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TENEX.AI

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2024

🔒 Cibersegurança

🤖 Inteligência Artificial

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

TENEX. AI é uma empresa de cibersegurança especializada em oferecer serviços de Gestão e Resposta a Detecções (MDR) movidos por IA. Eles fornecem soluções abrangentes para gerenciamento de ameaças, automação de segurança e resposta rápida a incidentes, garantindo que as organizações possam detectar e neutralizar ameaças cibernéticas em tempo real. A TENEX utiliza tecnologia de IA avançada para automatizar tarefas de segurança rotineiras e melhorar a eficiência operacional, permitindo que empresas de todos os tamanhos escalem suas medidas de cibersegurança e mantenham uma proteção robusta contra ameaças emergentes.

Descrição

• Translate TENEX's technical capabilities and proof points into clear, persuasive, repeatable global campaigns targeting security operations buyers, from CISOs to SOC leaders. • Write and own a wide range of assets: launch blogs, flagship whitepapers, one-pagers, solution briefs, web copy, sales enablement materials, and event and seminar content • Maintain consistency with TENEX's product positioning and messaging framework, and help evolve it as the product and market mature. • Partner with product and technical stakeholders to keep messaging accurate, differentiated, and ahead of the competitive set. • Ideate, build and manage the entire campaign content that powers sales enablement, partnering closely with the Head of Sales Enablement who owns the enablement function and roll-out. • Develop sales-facing assets such as pitch decks, battlecards, competitive one-pagers, objection-handling guides, talk tracks, and persona briefs, grounded in TENEX's messaging framework. • Translate launch messaging and new capabilities into clear, repeatable narratives that sellers can use in the field. • Keep enablement content current as positioning, packaging, and the competitive landscape evolve. • Plan and execute campaigns, including content BOM, sales enablement, webpage content, social content, and event messaging, to drive pipeline and revenue goals. • Create 2-3 campaigns per quarter, own the campaign calendar and coordinate timelines, assets, and cross-functional inputs so launches and programs ship on schedule. • Build audience segments and persona-based journeys as the foundation for campaign targeting. • Monitor and track campaign content performance and report results clearly to senior leadership. • Apply a test-and-learn mindset, running experiments across channels and messaging to improve results over time. • Use marketing automation and analytics tools to manage execution and surface insight.

🎯 Requisitos

• 4 to 7 years in B2B marketing, with demonstrated strength in both content or product marketing and campaign execution. Cybersecurity or technical B2B experience is strongly preferred. • Exceptional writing skills, with a portfolio that shows you can turn complex, technical subject matter into clear and compelling narrative. • Experience building sales enablement content (decks, battlecards, one-pagers) in partnership with sales or enablement teams. • A working understanding of positioning, messaging frameworks, and buyer journeys, and the judgment to apply them. • Hands-on experience planning and executing multi-channel campaigns and measuring their impact on pipeline. • Comfort with marketing automation and analytics platforms (e.g., HubSpot, Marketo, or similar). • A self-starter who thrives in a fast-paced, ambiguous, build-it-now environment and can own work end to end. • Bonus: familiarity with security operations, MDR, or the broader cybersecurity landscape.

🏖️ Benefícios

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Professional development opportunities