Marketing Lead

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Teton

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🏥 Saúde

🤖 Inteligência Artificial

🔧 Hardware

🔥 Investimento no último ano

💰 $20.000.000 Series A - Teton em 2025-09

Healthcare • Artificial Intelligence • Hardware

A Teton é uma empresa de tecnologia em saúde impulsionada por IA que fornece sensores de visão computacional anonimizados e uma plataforma de software para monitorar residentes e pacientes em ambientes de residências para idosos e hospitais. Seu sistema (incluindo o agente de IA Samwise) produz dados ao vivo a nível de sala e análises preditivas para orientar o atendimento de linha de frente, reduzir quedas, melhorar os tempos de resposta, possibilitar faturamento baseado em atividade e oferecer aos líderes insights em nível de portfólio. A Teton enfatiza a privacidade desde a concepção (sem dispositivos vestíveis), integra-se aos fluxos de trabalho existentes e oferece alertas em tempo real, dashboards e exportação de dados. Fundada em 2020, a empresa reporta cerca de 80 funcionários e US$ 26 milhões arrecadados.

Descrição

• Develop and execute the US marketing plan aligned with revenue goals and global marketing priorities • Identify growth-driving audiences, markets, partnerships, and channels • Adapt global campaigns and positioning for the US senior living and care market • Maintain the regional campaign calendar, budget, and priorities • Build and run integrated demand-generation campaigns across email, paid media, content, webinars, events, and partnerships • Own regional email strategy, segmentation, nurture programs, and campaign follow-up • Improve lead generation, conversion, account engagement, and HubSpot lead routing and measurement • Develop targeted programs for priority accounts, operator groups, and strategic market segments • Serve as the primary marketing partner to the US sales organization • Develop US-specific sales decks, case studies, one-pagers, proposals, follow-up materials, and campaign assets • Translate product capabilities into operational and commercial value for senior living operators • Support account-based campaigns for strategic prospects and active opportunities • Select and support US conferences, webinars, executive gatherings, field programs, sponsorships, and presentations • Build pre-event, on-site, and post-event campaigns that generate meetings and measurable pipeline • Develop regional partnerships with associations, media organizations, technology partners, and industry stakeholders • Create US customer case studies, testimonials, videos, and campaign assets • Develop content, thought leadership, educational materials, reports, and webinars for US senior living operators • Coordinate PR announcements, contributed articles, awards, speaking opportunities, and media relationships • Establish Teton and its leadership as credible voices in the US senior living market • Localize product positioning and develop messaging for US customer segments, buyer roles, and sales stages • Monitor competitors, category trends, customer needs, and senior living market changes • Support product launches and communicate new capabilities • Define regional goals and report on campaign performance, lead generation, pipeline contribution, event results, and channel effectiveness • Maintain dashboards and use performance data to improve targeting, messaging, investment, and sales follow-up

🎯 Requisitos

• 7+ years of B2B marketing experience • Experience in healthcare technology, senior living, or enterprise software is ideal • Experience owning a regional, vertical, or business-unit marketing strategy • Track record of integrated campaigns contributing to pipeline and revenue • Strong sales enablement experience with enterprise sales teams • Experience with events, content, email marketing, webinars, account-based marketing, and demand generation • Excellent writing, editing, messaging, and presentation skills • Strong project-management skills and ability to balance strategy with hands-on execution • Comfort working in a fast-growing company with changing priorities and evolving processes • Strong analytical judgment and experience using marketing and CRM data • Familiarity with HubSpot and LinkedIn Campaign Manager is preferred • Knowledge of the US senior living or healthcare market is highly valuable