Senior Product Marketing Manager

🕒 Setembro 15

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

💵 $146.000 - $182.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

👻 Score fantasma 5%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Thanx

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2020

🍽️ Alimentos e Bebidas

💼 Consultoria

📦 Logística

💰 $17.100.000 Series B em 2016-12

Food & Beverage • Consulting • Logistics

A Thanx é a principal plataforma de engajamento de clientes, criada para impulsionar a fidelidade por meio de experiências personalizadas, exclusivas e alinhadas à marca. Especializada no setor de restaurantes, a Thanx oferece um conjunto de ferramentas que inclui: • aplicativos móveis • CRM • automação de marketing • A/B testing Essas soluções ajudam as marcas de restaurantes a engajar seus clientes sem depender de descontos tradicionais. Sua plataforma conta com serviços avançados de dados que capturam de forma abrangente o comportamento de compra dos clientes, sustentando estratégias de marketing e retenção mais eficazes. Com um criador de programas de fidelidade e um CMS (sistema de gerenciamento de conteúdo) completo, a Thanx permite que os restaurantes evoluam continuamente seus programas de fidelidade e maximizem as métricas de conversão e engajamento.

Descrição

• Own product-level positioning and messaging for assigned platform areas • Build positioning frameworks, drive sales and CS adoption, and revise messaging as the market and roadmap change • Own product launches end to end, including tiering, goals, tactics, cross-functional execution, and reporting • Own the customer proof library and produce reference stories, case studies, one-pagers, slides, use-case documentation, and other proof assets • Interview newly launched customers and internal teams to identify outcomes and stories • Build enablement, competitive positioning, objection handling, and training for sales, CS, and partners • Measure enablement usage and impact on win rates • Own market and competitive intelligence for restaurant operators and competitors • Inform positioning, roadmap discussions, and executive decision-making with market insights • Produce customer-win content for social and partner channels • Apply product marketing to Help Center and in-dashboard content, including embedded video and feature context • Build reusable AI-enabled tools and workflows for content production and other repeatable work • Use AI and internal analytics tools to investigate customer outcomes and accelerate content creation • Experiment with video, podcasts, live events, office hours, and community forums to improve distribution • Report to the VP of Marketing and operate as a peer to sales, CS, product, and partnerships leadership • Lead cross-functional launch teams without formal authority and brief executives on market performance • At six months, run at least one Tier-1 launch, achieve sales adoption of messaging, and publish customer proof • At twelve months, own positioning, provide executive market intelligence, and improve launch efficiency

🎯 Requisitos

• 8+ years in B2B SaaS, including 5–7 years in product marketing, customer marketing, or a closely adjacent role • Ownership of at least one major product launch end to end, including strategy and tradeoffs • Positioning or messaging work adopted by sales and customer success • Portfolio of written work including case studies, product content, and enablement materials • Experience conducting customer interviews and finding the story inside them • Strong instincts for learning core personas and adapting material across prospects, customers, internal teams, and partners • Track record of working productively with sales and customer success and creating enablement content those teams used • Experience influencing cross-functional teams without direct management authority and presenting to executives • Comfort with video and multimedia formats • Restaurant or hospitality technology experience is a plus • Ability to work with intensity, including evenings and weekends when required

🏖️ Benefícios

• Equity for every employee • Real token budgets for AI tools • Access to Keystone, the company’s queryable natural-language data and tooling platform • Access to The Grid, an internal site for AI-built applications, reports, and tools • Show-and-tell culture and shared AI learning • Growing library of internally built tools • Equal Employment Opportunity