Senior Manager – Retail Media, Merchandising

🕒 Maio 17

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The Kraft Heinz Company

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 2015

👥 B2C

🛒 Varejo

💰 $20.000.000 Post-IPO Equity em 2019-06

B2C • Food & Beverage • Retail

A Kraft Heinz Company é uma das maiores empresas de alimentos e bebidas do mundo, com oito marcas de mais de 1 bilhão de dólares e vendas globais de aproximadamente 25 bilhões de dólares. Somos um produtor globalmente confiável de alimentos de alta qualidade, saborosos e nutritivos há mais de 150 anos. Embora a Kraft Heinz tenha sede dupla em Chicago e Pittsburgh, nossas marcas são verdadeiramente globais, com produtos produzidos e comercializados em mais de 40 países. Esses produtos amados incluem condimentos e molhos, queijo e laticínios, refeições, carnes, bebidas refrescantes, café, produtos infantis e de nutrição, e inúmeros outros produtos de mercearia em um portfólio de mais de 200 marcas tradicionais e emergentes.Com nossas marcas icônicas, incluindo Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen e Classico, entre outras, nós trazemos alegria aos momentos de refeição.Independentemente da marca, estamos unidos sob uma visão: Crescer de forma sustentável, encantando mais consumidores globalmente. Para tornar essa visão realidade, contamos com nossa equipe de mais de 37.000 amantes de comida, pensadores criativos e de alto desempenho em todo o mundo. Juntos, ajudamos a fornecer refeições para aqueles que precisam através da nossa parceria global com a Rise Against Hunger. Também estamos comprometidos com práticas responsáveis e sustentáveis que se estendem a todos os aspectos do nosso negócio, nossos consumidores e nossas comunidades. Todos os dias, estamos transformando a indústria alimentícia com pensamentos ousados e resultados sem precedentes. Se você compartilha da nossa paixão — e está pronto para criar o futuro, construir um legado e liderar como um cidadão global — há apenas uma coisa a fazer: junte-se à nossa mesa e vamos tornar a vida deliciosa!

Descrição

• Lead the development and execution of full-funnel Amazon media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth • Own the integration of media and merchandising strategies, ensuring alignment between traffic-driving tactics and conversion-driving digital shelf execution • Partner closely with Sales, Brand, and Agency teams to translate business objectives into data-driven media and content plans • Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics • Drive continuous improvement of Amazon PDPs and across Amazon’s digital placements in partnership with Digital Shelf, including content, imagery, A+ content, and SEO to maximize conversion • Connect marketing & merchandising plans to promotional and tentpole event strategies (e.g., Prime Day, key seasonal moments) • Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency • Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readiness (e.g., ABVP, AMC) • Build and institutionalize best practices, playbooks, and capabilities across Amazon media and digital shelf management • Manage agency partners (e.g., creative, retail) and vendors, ensuring high-quality execution, innovation, and accountability against KPIs

🎯 Requisitos

• 7+ years of experience in eCommerce, digital media, or performance marketing, with a strong preference for Amazon-specific experience • Deep expertise in Amazon advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization • Proven ability to connect media investment to business outcomes, including experience with attribution models, incrementality testing, and ROI analysis • Strong understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers • Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners • Advanced analytical skills with experience leveraging tools such as Amazon Marketing Cloud, retail analytics platforms, and media reporting dashboards • Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth • Strong strategic thinking combined with hands-on execution capability in a fast-paced environment • Excellent communication skills, with the ability to translate complex data into clear business insights and recommendations • Experience building capabilities, processes, and ways of working that scale across an organization • Ability to tie retailer analytics to retailer media analytics (i.e. understanding of KPM, Scintilla and how they can be used to link sales and media performance)

🏖️ Benefícios

• Coverage for employees (and their eligible dependents) through affordable access to healthcare • Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents • Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families • You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs • Financial – 401k, Life, Accidental Death & Dismemberment, Disability