Manager, Consumer Strategy – Growth

🕒 Julho 16

☕ Washington – Remoto

☕ Washington – Remote

💵 $77.000 - $85.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

📈 Marketing de Crescimento

🦅 Patrocina Visto H1B

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The Atlantic

SiteLinkedInTodas as Vagas

201 - 500 funcionários

📱 Mídia

👥 B2C

Media • B2C

"The Atlantic não será o órgão de nenhum partido ou grupo, mas se esforçará honestamente para ser o expoente do que seus condutores acreditam ser a ideia americana." —James Russell Lowell, novembro de 1857

Descrição

• Execute acquisition email campaigns and automations end to end in Sailthru, including template setup, audience selection, QA, scheduling, and deployment. • Expand and manage the A/B testing strategy across acquisition campaigns and automations, from hypothesis development through analysis and recommendation. • Deliver data-backed recommendations to improve email conversion, personalization, segmentation, and data collection efforts. • Own non-subscriber email automations and build new trigger- or engagement-based journeys that drive subscription purchases. • Manage audience segmentation to improve engagement, opt-out, and conversion rates while supporting healthy list practices. • Monitor campaign, automation, and audience performance in Looker and identify opportunities or issues quickly enough to act on them. • Partner closely with teams across CSG, as well as Product, Editorial and Data Engineering. • Maintain a high bar for execution, documentation, and testing rigor so campaigns ship cleanly and learnings compound over time.

🎯 Requisitos

• 2+ years of experience in email, lifecycle, or growth marketing; experience in media, publishing, or subscription businesses is a plus. • Experience designing, running, and analyzing A/B tests and applying what you learn to future campaigns and testing plans. • Hands-on experience with an ESP or marketing automation platform; familiarity with Sailthru is a plus. • Experience with a data visualization or analytics platform, with Looker strongly preferred. • Ability to distill campaign performance into clear findings and actionable recommendations for stakeholders. • Knowledge of email marketing fundamentals, including messaging, list management, deliverability, and compliance best practices. • Strong organizational and communication skills, with the ability to manage multiple priorities and work effectively across teams.

🏖️ Benefícios

• This is a Guild position.