Director, Insights

🕒 Setembro 24

🗽 New York – Remoto

🗽 New York – Remote

💵 $150.000 - $175.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Tinuiti

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2016

📣 Marketing

💰 Debt Financing em 2019-08

Marketing • Advertising • Technology

A Tinuiti é uma agência de marketing digital orientada para performance que se especializa em aumentar o impacto das marcas em diversos canais digitais. Sua abordagem de funil completo integra comércio, TV e áudio, mídias sociais e plataformas de pesquisa para otimizar o engajamento do usuário, impulsionar conversões e expandir a presença digital. A Tinuiti utiliza tecnologia avançada e proprietária, incluindo o Bliss Point, para medição e otimização de marketing, fornecendo insights para maximizar a eficiência e o impacto. A empresa enfatiza uma estratégia orientada por produto e é reconhecida por sua expertise em planejamento de mídia, medição e atribuição, conforme demonstrado pelos prêmios recebidos em relatórios da indústria.

Descrição

• Lead analytics strategy for a portfolio of client businesses • Develop holistic, enterprise-level measurement frameworks • Design and oversee multi-year learning agendas and testing roadmaps • Build relationships with senior client stakeholders and advise on measurement strategy • Identify opportunities for advanced analytics and support growth of analytics work • Serve as senior guardian of analytical client relationships • Shape reporting, BI, dashboarding, and insight-delivery environments • Partner with BI and Data Engineering leads on data environments • Improve dashboards, visualizations, and strategic readouts • Recommend improvements involving technologies, data platforms, and measurement • Lead measurement connecting media performance to business outcomes, brand health, and enterprise ROI • Guide incrementality testing, forecasting, campaign evaluation, and modern measurement approaches • Help clients adopt privacy-safe and integrated marketing measurement strategies • Distill statistical and methodological concepts into business implications and recommendations • Connect Planning, Investment, Media, and Analytics teams • Raise organizational analytical maturity and improve cross-channel data usage • Track trends in measurement, privacy, AI, and media analytics • Create points of view and narratives around industry changes • Own the quality, usefulness, and business relevance of analytics strategy and outputs • Turn ambiguous business questions into structured analytical approaches • Identify and escalate growth opportunities • Improve analytical standards, workflows, and rigor • Manage and develop Senior Analyst and/or Manager direct reports • Coach team members in data storytelling and strategic thinking • Support hiring, training, capability building, and succession planning • Foster a people-first team culture

🎯 Requisitos

• 10-12+ years of experience in marketing analytics, business intelligence, management consulting, or a related field • Meaningful client-facing strategic leadership experience • Proven track record designing measurement frameworks and learning agendas for large brands or complex businesses • Deep familiarity with MMM concepts, incrementality testing, unified measurement approaches, and modern measurement trade-offs • Prior CPG and/or Retail experience strongly preferred • Familiarity with syndicated and retail-oriented data sources and path-to-purchase dynamics • Exceptional presentation and storytelling skills • Strong working understanding of BI tools, cloud data environments, SQL, and analytical methods • Ability to collaborate credibly with analysts, engineers, and data scientists without being a deep engineering owner • Demonstrated ability to use AI tools to improve personal and team effectiveness • Ability to encourage responsible AI experimentation and coach others in role-appropriate, trust-but-verify use of AI • Demonstrated success leading analytics talent, growing capability, and improving strategic outputs through others • Bachelor’s degree in a quantitative or analytically oriented field or equivalent experience • Advanced degree is a plus

🏖️ Benefícios

• Unlimited paid time off • Fully remote environment • Flexible work arrangements • 20 paid holidays • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave • On-demand learning • Mentorship program • Leadership and management development programs and resources • Monthly variable revenue payment opportunity through RevShare • Discretionary annual performance bonus