Channel Marketing Manager – Services

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🔥 15 horas atrás

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

👻 Score fantasma 15%

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Trend Micro Europe

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

🔒 Cibersegurança

Cybersecurity

A página oficial do LinkedIn da Trend Micro Europa.

Descrição

• Own the channel marketing strategy and go-to-market plan for the service provider partner ecosystem • Act as a strategic thought partner to the Director of MSP Growth Strategy • Build and maintain a point of view on differences among MSP, MSSP, and DFIR partner types • Tailor marketing approaches to partner buying motions, service delivery models, and enablement needs • Decide which industry events, conferences, and partner engagements to invest in based on ROI and fit • Represent channel marketing in service provider segment planning, QBRs, and roadmap discussions • Design and execute co-marketing programs, MDF/MBI plans, and campaigns • Build differentiated partner enablement assets, including one-pagers, email nurture series, battle cards, and sales kits • Own SPIF and partner incentive program design tied to deal registration and partner-sourced pipeline goals • Support recruitment and onboarding enablement for new service provider partners • Track and report campaign performance, partner-sourced pipeline, and deal registration metrics • Partner with Sales Ops and CRM teams using Dynamics 365 to ensure accurate partner-type data and reporting

🎯 Requisitos

• 5-8 years of channel or partner marketing experience, ideally in cybersecurity or B2B SaaS • Demonstrated experience marketing to or through MSP, MSSP, and/or DFIR partner types • Clear grasp of how MSP, MSSP, and DFIR segments differ • Experience synthesizing varying service partner GTM structures and developing custom co-sell and campaign strategies with strategic partners • Strong strategic and analytical thinking • Comfortable making prioritization calls with imperfect information • Experience managing MDF/MBI budgets, deal registration programs, and partner incentive/SPIF structures • Track record of operating as a strategic partner to sales/BD leadership • Excellent written communication skills • Experience producing partner-facing content, including print collateral and webinars • Experience with CRM platforms, such as Microsoft Dynamics 365 or similar • Candidates must be authorized to work in the U.S. without employment-based visa sponsorship, both currently and moving forward • Must not require current or future sponsorship for U.S. work visa status

🏖️ Benefícios

• Comprehensive medical, dental and vision insurance • Life insurance • Short & Long Term Disability • Pre-partum, maternity, parental and medical leave • Mental Health Wellness Program • Adoption Assistance • Wellness Incentive • Pet Insurance • 401(k) with company match • Paid Time Off • 14 Annual Holidays • Tuition Assistance • Employee Resource Groups • Bonus opportunity tied to company performance • Ongoing learning and broad technological opportunities • Team activities • Work-life balance • Equity, inclusion, and collaboration