Ecosystem Marketing Lead

🕒 Julho 28

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $150.000 - $200.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of TRM Labs

TRM Labs

201 - 500 funcionários

Fundada em 2018

₿ Cripto

📋 Conformidade

🤝 B2B

Crypto • Compliance • B2B

A TRM Labs é uma empresa de inteligência em blockchain que oferece soluções de monitoramento de transações, investigações forenses e conformidade para empresas e organizações do setor público que lidam com criptomoedas. Sua plataforma e produtos (exemplos: Compliance360, Investigation360, Seizure360, Supervision360, BlockInt API, MCP, triagem de carteiras, Know-Your-Asset) ajudam bancos, empresas de cripto, reguladores, autoridades policiais e fiscais a detectar, investigar e bloquear atividades ilícitas com criptomoedas, apoiar apreensões e atender aos requisitos de AML/CTF e supervisão. A TRM também oferece treinamento e certificação (TRM Academy) e serviços profissionais como resposta a incidentes e desenvolvimento de capacidades.

Descrição

• Own the top of the funnel for Beacon Network membership. Set the baseline, the quarterly targets, and the channel mix that lifts active member count across exchanges, FIs, wallet providers, and adjacent compliance / risk teams. • Own the engagement loop: signals contributed, signals consumed, member-to-member intros, peer roundtables, member-led content. Set the cadence for member success programming (onboarding, monthly value reports, quarterly business reviews). • Ship Beacon Network's category visibility program: industry events, peer roundtables, partner co-marketing, analyst engagement, and category content. Use AI as default first move for event briefs, content drafting, and partner research. • Be the single human source of member feedback into the Beacon Network product / partnerships team. Run a weekly product-feedback cycle. Turn the field signal into a roadmap. • Coordinate with the Chainabuse Growth Lead (sister role) and the broader Marketing org on shared community surfaces, shared events, and consistent category positioning. • Operate as a one-person team. Brief contractor and AI resources, ship fast, kill what is not working, and report cleanly to Marketing leadership.

🎯 Requisitos

• 5+ years marketing experience, with at least one role scaling an enterprise member network, industry consortium, or B2B community on a measurable baseline. • A public-facing track record you can point to: members you acquired, networks you grew, events you ran, communities you built. • Demonstrated AI fluency. Comfortable using AI tools daily across content, research, outreach, event briefs, and analytics. • Compliance / fraud / risk domain credibility (or a credible plan to build it). Comfortable engaging with compliance, financial crime, and risk leaders at exchanges, FIs, and wallet providers. • Track record running peer roundtables, exec dinners, or industry-event programs end-to-end without a dedicated Events team. • Comfortable operating as a one-person team. Briefs creative, ships fast, owns the metric. • Bonus: crypto, financial crime, AML, fraud, or security domain background. Bonus: prior ISAC / ISAO or industry-consortium operating experience.

🏖️ Benefícios

• Additionally, this role may be eligible to participate in TRM’s equity plan.

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