Director, Analytics

🕒 Agosto 19

🌽 Illinois, Tennessee – Remoto

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⏰ Tempo Integral

🔴 Especialista

👔 Diretor

👻 Score fantasma 21%

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Unlock Health

51 - 200 funcionários

💼 Consultoria

🏥 Saúde

⚕️ Seguro de Saúde

Consulting • Healthcare • Healthcare Insurance

A Unlock Health é uma agência completa dedicada a impulsionar o crescimento sustentável para organizações de saúde. Ao integrar marketing, tecnologia e estratégia de receita, a Unlock Health ajuda a conectar consumidores com o cuidado, melhorando vidas e apoiando organizações de saúde em seus objetivos de crescimento. A empresa é especializada em consultoria de cuidados gerenciados, estratégia e planejamento de mídia e publicidade, marketing digital e consultoria de marca. A Unlock Health é reconhecida por sua abordagem criativa e orientada por dados, oferecendo análises avançadas e uma plataforma tecnológica para guiar iniciativas de marketing em saúde e otimizar estratégias de pagadores. A agência construiu parcerias com sistemas de saúde líderes, provedores de saúde comportamental e organizações de cuidados especializados, recebendo elogios como o prêmio Modern Healthcare Best in Business para Marketing e Relações Públicas.

Descrição

• Serve as the analytics lead across a portfolio of clients, owning recurring and ad hoc analysis, reporting, presentations, and actionable recommendations. • Combine and analyze data from multiple sources to answer client business questions, evaluate performance, uncover optimization opportunities, and support marketing decisions. • Develop marketing measurement frameworks connecting marketing activity to business, growth, acquisition, and revenue outcomes. • Define data collection, tracking, and tagging requirements supporting measurement frameworks. • Recommend, design, and implement multi-touch attribution, incrementality tests, experiments, and other advanced measurement solutions. • Communicate the benefits, limitations, assumptions, and appropriate uses of measurement methodologies. • Partner with Media, Strategy, MarTech, Marketing Operations, Client Experience, and Data Platform teams. • Support new business efforts through pitch materials, project scoping, and measurement strategies. • Improve practice workflows, methodologies, and technical documentation. • Mentor junior team members through technical guidance, feedback, quality review, and support. • Manage multiple client priorities while maintaining accuracy, analytical rigor, and timely delivery.

🎯 Requisitos

• 8+ years of professional experience in marketing analytics, marketing science, marketing effectiveness, or marketing measurement, including significant experience in a fast-paced agency, consultancy, or multi-client marketing environment. • Demonstrated hands-on experience designing and implementing advanced measurement solutions, including marketing mix modeling, multi-touch attribution, incrementality testing, and experiments. • Deep understanding of attributed performance, incremental impact, marketing efficiency, and progress toward broader business goals. • Advanced analytical skills, including proficiency with SQL, R, Python, or another analytical programming language. • Experience querying, combining, and analyzing complex, fragmented, or multi-source marketing data. • Experience building and using dashboards, reporting solutions, analytical tools, spreadsheets, and AI-assisted workflows. • Experience translating marketing performance data into clear insights, compelling narratives, and practical recommendations for clients and senior stakeholders. • Exceptional communication and consulting skills. • Strong knowledge of marketing channels, campaign and ad platform data, tracking and tagging practices, conversion tracking, and marketing measurement data infrastructure. • Strong problem-solving and consulting skills. • Experience working with sophisticated customer-level data, attribution, experimentation, and closed-loop measurement required. • Experience mentoring junior analytics professionals; prior people-management experience strongly preferred. • Candidates must currently live in the US and be legally authorized to work in the US without requiring visa sponsorship now or in the future.

🏖️ Benefícios

• Health, Dental and Vision benefit packages to fit all types of lifestyles • Life, Short- and Long-Term Disability Insurance paid 100% by the company • FSA / HSA Options • 401(K) with a generous company match program • Flexible Paid Time Off (aka- unlimited) • Paid Parental Leave • Hybrid and Remote work schedules available • Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice) • Employee Referral Program

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