Senior Manager, Optimization Strategy, Executive Accounts

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USA TODAY Network

SiteLinkedInTodas as Vagas

201 - 500 funcionários

📱 Mídia

📣 Marketing

🤝 B2B

Media • Marketing • B2B

A USA TODAY Network é o braço nacional de mídia e publicidade da USA TODAY Co. , operando um amplo portfólio de publicações locais e nacionais e oferecendo um conjunto completo de soluções de publicidade e marketing. Ela oferece publicidade digital e impressa, mala direta, conteúdo de marca, marketing de performance, vídeo, SEO, merchandising e serviços de marketplace de autoatendimento, apoiados por tecnologia orientada por dados, serviços criativos, eventos e uma plataforma com inteligência artificial. A Network destaca o alcance de publicidade local apoiado por uma escala nacional e atende empresas nos setores automotivo, de viagens, finanças, educação, reforma de residências e outros segmentos.

Descrição

• Serve as an executive-level strategic partner to a portfolio of top-tier clients, aligning digital strategy to their broader business goals, advising on integrated marketing plans and owning renewal, expansion and satisfaction targets across Executive Accounts. • Set the performance standards and operating rhythms for multiple pods, ensuring excellence in launches, pacing and KPI attainment across all Executive Accounts. • Use performance, margin and retention data to drive continuous optimization and inform quarterly business reviews and strategic planning. • Partner with Senior Sales, Product and Operations leaders to shape go-to-market strategy, packaging and processes for Executive Accounts, ensuring client feedback informs roadmap and service design. • Lead cross-functional initiatives that improve campaign delivery, measurement and reporting for-value clients, balancing client outcomes with operational efficiency. • Elevate reporting and analysis so executive clients clearly see our impact and trust our strategic recommendations. • Be comfortable managing multiple stakeholders and varying needs at 1 time. • Design and institutionalize scalable processes, playbooks and standards for executive account delivery, ensuring consistency and efficiency across teams and markets. • Champion innovation in measurement, reporting and optimization, piloting new approaches (e.g. advanced attribution, CTV/Video strategies, automation) and scaling successful tests. • Effectively manage up, across and down, ensuring tight alignment and communication between Sales, Client Success, Product and Operations on priorities, tradeoffs and execution. • Lead, develop and inspire a team of managers, ICs and Senior ICs across multiple pods, creating a high-performance, inclusive culture focused on client outcomes. • Own talent strategy for the group, including workforce planning, succession planning and development paths for ICs and Senior ICs. • Oversee onboarding and capability at scale, partnering with enablement/HR to ensure the organization stays ahead of evolving digital trends.

🎯 Requisitos

• 12+ years of experience in digital marketing, with significant experience in complex, multi-channel programs (PPC, SEO, CTV, Display, Video, Social) for enterprise or high-value accounts. • 7+ years leading managers and cross-functional teams in an agency or in-house environment, with a track record of building high-performing organizations. • Display exceptional written and verbal communication skills and can communicate digital/social concepts. • Bachelor’s degree in Marketing, Communications, Public relations or related fields, advance degree preferred. • You have an entrepreneurial mindset; you bring a can-do mentality and can thrive in gray areas. • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously with great precision and accuracy. • Demonstrated ownership of revenue, margin and retention targets for a portfolio of strategic accounts. • Proven ability to influence senior and executive stakeholders, both internally and externally. • Ability to manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs. • Creative thinker with strong time management and organizational skills with exceptional attention to detail.

🏖️ Benefícios

• This role does have a flexible weekend coverage/support requirement.