Senior Product Marketing Manager

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🕒 Agosto 26

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

👻 Score fantasma 16%

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UWorld

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

🏥 Saúde

⚖️ Jurídico

Consulting • Healthcare • Legal

A UWorld é uma empresa especializada na produção de materiais de preparação para provas de alta qualidade para uma ampla variedade de exames. Seu objetivo não é apenas preparar as pessoas para os exames, mas também promover o sucesso contínuo em suas trajetórias acadêmicas e profissionais. A UWorld oferece preparação para diversos exames profissionais e acadêmicos, incluindo contabilidade (CPA, CMA, CIA), finanças (CFA, CMT), área jurídica (Bar Review, JD-Next), área médica (USMLE, COMLEX, NCLEX), além de exames de ensino médio e de admissão universitária (SAT, ACT, AP). A empresa é comprometida com impacto e excelência ao ajudar estudantes e profissionais a alcançarem seus objetivos.

Descrição

• Develop and execute comprehensive product marketing strategies for Surgent products and solutions • Establish product positioning, messaging, value propositions, and differentiation for key audiences and market segments • Translate complex product capabilities into customer-focused benefits and stories • Develop go-to-market strategies for new products, features, and enhancements • Partner with Product Management to influence product strategy using market trends, customer needs, and competitive intelligence • Inform product roadmaps and pricing strategies through market, customer, competitive, and performance insights • Lead annual planning and budget management for the vertical • Identify opportunities to increase product adoption, revenue, and customer retention • Oversee SEO, SEM, email, social, web, influencer, and affiliate strategy • Research customer needs, industry trends, competitive dynamics, and emerging opportunities • Develop buyer personas and customer journey maps • Lead product marketing strategy for launches and major enhancements • Create launch plans, messaging frameworks, positioning documents, sales tools, and campaigns • Collaborate with Product, Sales, B2B Marketing, Demand Generation, Content, Creative, and other teams • Establish launch objectives, KPIs, timelines, and post-launch measurement • Lead a vertical marketing team developing awareness, engagement, qualified leads, and adoption campaigns • Direct website messaging, email campaigns, digital advertising, webinars, events, thought leadership, and other initiatives • Develop customer-facing content demonstrating how UWorld solves meaningful audience problems • Monitor and optimize product marketing KPIs, campaigns, pipeline, adoption, and customer engagement • Communicate performance, insights, and recommendations to Marketing and Executive Leadership

🎯 Requisitos

• Bachelor's degree in Marketing, Business, Communications, or a related field • 7+ years of experience in product marketing, B2B marketing, or a related marketing discipline • Strong understanding of the professional services industry, including buyer decision-making, buying processes, and key stakeholders • Ability to manage, develop, and set clear priorities for a team of direct reports • Experience developing product positioning, messaging, go-to-market strategies, and sales enablement programs • Strong analytical skills and ability to translate market and customer data into actionable strategies • Experience with SEO, SEM, email, graphic design, and social media best practices • Experience with SEO analytics programs such as Google Analytics, Google Search Console, SEM Rush, or similar • Excellent written, verbal, and presentation skills • Ability to collaborate effectively with Product, Sales, Marketing, and Executive Leadership • Ability to manage multiple projects and priorities in a fast-paced environment

🏖️ Benefícios

• Competitive compensation (contingent on experience) • Paid time off (based on sliding scale according to hire date and work hours) • Parental leave • Bereavement leave • 8 hours of volunteer time • Generous paid holiday schedule, including the entire week of Christmas • Comprehensive medical, vision, dental, life, disability, and pet insurance • 401(k) retirement plan with 5% employer matching (eligibility after 90 days of employment) • Annual professional and career development opportunities • Social Committee offering an inclusive environment to get to know coworkers in a fun way