Lifecycle Marketing Manager

🕒 Abril 1

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $119.000 - $140.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Vanta

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2018

📋 Conformidade

🔐 Segurança

☁️ SaaS

💰 $40.000.000 Series B em 2022-10

Compliance • Security • SaaS

A Vanta é uma plataforma de gerenciamento de confiança que simplifica fluxos de trabalho de conformidade e aprimora programas de segurança para empresas. Ao alavancar a automação, a Vanta ajuda as empresas a alcançarem e manterem conformidade com estruturas como SOC 2, ISO 27001 e GDPR. Ela oferece soluções para empresas de todos os tamanhos, desde startups até grandes corporações, garantindo segurança e conformidade em escala. Com integrações com mais de 375 ferramentas, a Vanta utiliza IA para simplificar tarefas como automação de questionários e gestão de risco de fornecedores. A Vanta capacita prestadores de serviço e auditores a oferecer experiências eficientes e satisfatórias, ajudando as empresas a construírem confiança com seus clientes e parceiros.

Descrição

• Own lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion. • Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact. • Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration. • Translate product usage and behavioral signals into targeted, trigger-based lifecycle programs. • Define segmentation and size audiences using product and CRM data to prioritize highest-impact opportunities. • Use AI as a core part of how you work to accelerate personalization, increase testing velocity, and automate lifecycle workflows. • Establish scalable experimentation frameworks (A/B, multivariate, holdouts) that drive continuous learning and optimization. • Drive cross-functional partnership with Product, Product Marketing, Marketing Ops, Data, Sales, and Customer Success to align on customer insights, influence roadmap decisions, and deliver cohesive, high-impact lifecycle programs. • Develop compelling messaging, content, and visuals that resonate with B2B audiences. • Own performance reporting and use insights to inform prioritization and roadmap decisions. • Support product launches and strategic initiatives through coordinated lifecycle campaigns. • Maintain data quality and compliance while enabling accurate segmentation and behavioral targeting.

🎯 Requisitos

• 4–6 years of B2B lifecycle marketing experience focused on adoption, retention, and expansion, ideally within a product-led growth (PLG) environment. • Expertise in marketing automation (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce). • Strong analytical skills with experience using behavioral and product data to inform strategy. • Experience building triggered, behavior-based lifecycle programs. • High product acumen and ability to identify and size impactful opportunities. • Experience mapping customer journeys and documenting lifecycle frameworks. • Strong creative instincts across messaging, content, and campaign development. • Experience running structured experimentation programs. • Excellent cross-functional collaboration and project management skills. • Familiarity with in-product messaging tools (e.g., Pendo, Intercom, Chameleon) is a plus. • Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.

🏖️ Benefícios

• Industry-competitive salary and equity • Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans • 16 weeks fully-paid Parental Leave for all new parents • Health & wellness stipend • Remote workspace, internet, and cellphone stipend • Commuter benefits for team members who report to the SF and NYC office • Family planning benefits • Matching 401(k) contribution with immediate vesting • Flexible PTO policy, plus 80 hours of Sick Time • 11 company-paid holidays • Virtual team building activities, lunch and learns, and other company-wide events!