Product Marketing Manager

🕒 Setembro 19

⛷️ Utah – Remoto

⛷️ Utah – Remote

💵 $105.000 - $115.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎁 Marketing de Produto

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Veracity Insurance Solutions, LLC

SiteLinkedInTodas as Vagas

51 - 200 funcionários

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A Veracity Insurance Solutions, LLC é uma corretora nacional de excedentes e seguros especiais (E&S) e agente geral de gestão que oferece subscrição interna e autoridade de vinculação com seguradoras classificadas como A. A empresa é especializada em responsabilidade de produto, responsabilidade geral, responsabilidade profissional e seguros de propriedade em setores de nicho (beleza e cosméticos, vitaminas e suplementos, cigarros eletrônicos/vape, CBD/cânhamo, artigos esportivos, produtos de consumo e industriais) e oferece gerenciamento de programas, gerenciamento de grupo de compra de risco (RPG), arquivo de linhas excedentes, serviços de licenciamento e conformidade para agentes de varejo e empresas em todo o país. A Veracity é licenciada em todos os 50 estados e enfatiza a rápida execução, programas especializados sob medida e distribuição focada no corretor.

Descrição

• Support Veracity's suite of sales-assisted programs, starting with product liability risks including nutraceuticals, cannabis, and beauty/cosmetics, while developing restaurant and medspa segments • Support Veracity's in-house agency and its sales-assisted quoting and binding process for higher-complexity programs requiring producer-level expertise • Ensure the agency has positioning, competitive intelligence, and enablement resources to generate and qualify leads and convert quotes into bound policies • Serve as product marketing's primary liaison to agency leadership on program performance and pipeline health • Conduct market research on regulatory shifts, underwriting appetite changes, and competitive positioning • Monitor competitor offerings, pricing structures, and coverage terms and translate findings into positioning guidance • Partner with underwriting and program stakeholders to maintain current knowledge of program features, exclusions, and appetite shifts • Build and maintain positioning briefs, objection handling guides, competitive battlecards, and program guidelines • Identify enablement gaps and prioritize resources based on pipeline impact • Train and support agency producers on program launches, coverage changes, and positioning updates • Report on quote-to-bind performance by sub-program and analyze wins and losses • Build and maintain the lead scoring framework with sales agents and the CRM administrator • Track producer adoption of enablement materials and impact on bind rate • Use pipeline and performance data to shape enablement priorities • Coordinate channel strategies supporting the agency's sales-assisted process • Escalate agency feedback on program gaps, competitive threats, or positioning issues • Develop program-level performance forecasts and business cases for enablement investments or program expansions • Oversee handoffs of new or evolving programs to the agency and sales-enablement function • Coordinate handoffs between sales-assisted programs and the online programs division • Create and represent Initiative Success Plans with resource needs, expected returns, and success metrics • Provide recommendations on resourcing, prioritization, and operational needs • Adopt the Objectives and Key Results framework for goal-setting and reporting • Attend the annual Marketing Department offsite and other in-person events as requested • Perform other duties as requested, directed, or assigned

🎯 Requisitos

• Bachelor's degree or equivalent years of experience • 5–10 years of experience in product marketing, sales enablement, or a closely related role • Ideally, exposure to agency, broker, or producer-based distribution models • Working knowledge of positioning and sales enablement within a sales-assisted, producer-facing distribution model in addition to standard product marketing channels • Ability to translate complex program and coverage detail into producer-ready sales language • Ability to build trust and alignment with agency leadership and producers who are not direct reports • Ability to track and interpret regulatory shifts and underwriting appetite changes across higher-risk specialty verticals • Strong organizational skills with the ability to manage multiple sub-programs and shifting regulatory landscapes without losing prioritization • Ability to translate market and pipeline data into enablement resources that move bind rate • Proficiency with Microsoft Office Suite, Google Drive, CRM and agency management systems, and analytics platforms • Insurance industry experience preferred • Specialty/E&S or regulated-vertical experience in cannabis, nutraceuticals, beauty/cosmetics, or similar a plus

🏖️ Benefícios

• Health, dental, and vision plans • 4 weeks of Paid Time Off • 10 Paid Company Holidays with 2 floating holidays • 401K Programs with employer match • Personal assistance programs for support in a healthy personal and work life • Engage in groundbreaking projects that are reshaping the insurance landscape • Collaborate with a group of dedicated, like-minded professionals • A culture that prioritizes growth and development